May 2013

Marketing to moms

Infographic: Marketing to mom-fluencers

As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she’s most likely to be. Not in the kitchen, and not in the beauty parlor. Your best bet for reaching a 21st century mom is the Internet.

May 2013