June 2011
By Steve Angel

Football gods in baseball heaven

CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf.

 

The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football Club and the Sporting Clube de Portugal. On the heels of the FIFA World Cup frenzy, the exciting event is the first soccer game to be played in the Boston ballpark since 1968.

June 2011
By Steve Angel