In the fall of 2018, Nike shocked everyone with the launch of its Dream Crazy campaign. The launch highlighted former NFL quarterback Colin Kaepernick and the memorable line “Believe in something, even if it means sacrificing everything”. Nike was able to sustain the staggering hype with another groundbreaking Dream Crazy ad. This new spot showcases an all-female cast of all-stars and trailblazers in the athletic world. Similar to the rest of the internet, our CTP team had a lot to say about it.
I love this spot. Gives me the chills. Unlike the Gilette ad, which had a bit of controversy surrounding it, Nike uses its platform to shine a spotlight on courage. It’s on brand and on message for right now. This is an ad I can show my daughter and tell her to dream big and never let anything get in her way.
-Will Claflin, Director of Creative Content
As a marketer, I respect the craft. Beautiful, inspiring and will definitely deliver results. As a media professional, I’m curious how they prioritized the target audience. As a consumer, I feel like we’ve been having this conversation far too long. For Nike, will they be brave enough to maintain the cultural dialogue and take on stock buybacks, CEO salaries or factory workers in the boardroom? Exciting times indeed.
-Andrea Lenig, Media Director
It’s great that Nike featured all of these women and their athletic feats in this spot. It definitely resonated with me and a lot of the athletes I’ve played with over the years. I’ve seen it endlessly reposted and shared on my social media. Personally and professionally, one of the things that I hope to see come out of this is some type of feature on the women showed in the spot. Some of the stories, like Serena Williams’, are very well known and have been widely publicized. Others, like Caster Semenya’s, are less talked about but deserve to be heard. I hope Nike pursues making these stories more well known, so female athletes around the world can find others that they identify with.
-Noel Coleman, Project Manager
I’m a big fan of Nike’s new campaign. It definitely struck an emotional and personal nerve with me on a few levels. I’m currently 28 weeks pregnant with my first child (a girl, at that) and raising her to be a strong, independent, fierce woman is incredibly important to me. And like Serena, I too plan to crush it professionally until I go on leave, have my baby, and come back to work in full force. Call me crazy. Dare ya 😉
-Nikki Peters, Management Supervisor
I love it. It continues to elevate Nike’s brand, as most of their work always does. The fact they have Serena as the VO is a nice touch. Though ironically, nothing Serena achieves ever seems crazy to me. She’s one of the greatest athletes of all time, in a category with MJ, Ali, and others. Deserving of our praise, but no doubt.
-Grant Pace, Executive Creative Director