Blog

By Todd Graff

January 29, 2016

Measuring PR success

It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less....
June 9, 2014

Don't just hold an event; maximize awareness by highlighting the destination itself

If awareness and trial of your brand are important, it’s tough to beat the publicity of a big, special event. Especially if you’re a destination brand. A high profile, well-attended event delivers thousands of visitors, the chance to experience your property and, if communicated right (to attendees and to observers), leads to...
March 31, 2014

To dupe. Or not to dupe.

When I was a kid, I loved Sports Illustrated. Waited every week for its Thursday arrival and had it devoured by the weekend. Few stories were as riveting as "The Curious Case of Sidd Finch," George Plimpton's brilliant 14-page tale of the part-yogi, part-recluse who could reach 168 mph with...
March 17, 2014

Make it Big; Just Don't Focus on Making it "Grand"

Nothing says Grand Opening quite like a "ribbon cutting" ceremony. A few VIPs, a big pair of scissors and, voila, your operation is off and running. There was a time when that type of ceremony, including the stock photo and a couple of nice media placements, was a good way to hit...
November 27, 2012

Welcome to the Future

I've never watched an NBA D-League game and, even as a college hoops junkie, can't say that I've ever been tempted. But I wonder if all of us in the content business should glance at one this winter. Not for the basketball but for the platform on which it will...
September 20, 2012

Verizon's Low 5

I’m told that an iPhone 5 is headed my way Friday. At least, that’s what the Verizon rep relayed, not what the Verizon website read. Were I to believe the latter – and it was convincing during some frantic moments over the weekend - there was no record of my...
June 15, 2012

When in Rome, make sure you're prepared...

It takes a lot to make Jim Rome look at least somewhat sympathetic. Actually, not sure it’s ever been done before. But David Stern found a way earlier this week, delivering the sort of churlish answer that made him look childish and insensitive. And, in doing so, reinforced a key...
January 27, 2012

It was the best of times. It was the worst of times.

Who doesn’t like positive press? It’s generally good for business. Strokes the ego. Makes your employees feel good. Heck, you could even argue that even some bad press can be good for at least some of the above reasons. But positive media coverage isn’t always good for business. Yes, you...
August 25, 2011

Apple of his eye

For obvious reasons, we most associate Steve Jobs with the products that have transformed our everyday lives. Heck, right now, I’m typing this on a MacBook, watching Apple’s stock fluctuations on my iPad and listening to a voicemail from my dad on my iPhone. But it’s easy to forget his...
May 23, 2011

My Paperless Driveway

One day last week, as she often does, my daughter tore off down the driveway to pick up that morning gift of information. Only this time she came to a sudden halt, turned back and screamed, “Daddy, your newspaper’s gone.” Yes, sadly, it was. And my new fascination with the...
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