Public Relations Campaign
As one of the world’s preeminent innovators, Uber has transformed the transportation industry while positively impacting the communities they serve. They are continuing to take the lead advocating for positive transportation policies across the country. Uber asked us to help convey that story and amplify it on a regional level.
Challenge
As a well-known technology brand in an increasingly crowded landscape, Uber was looking to communicate the numerous advantages of their presence. Specifically, they wanted to show how the work being done on a national level – including their advocacy for smart transportation policy – was benefiting people across New England.
Idea
Our strategy revolved around conveying how Uber’s innovations, programs, and leadership are directly impacting the lives of people across New England. This approach included pitching stories across every region on key products and services, drafting and pitching thought-leadership pieces on their public policy goals, and promoting local partnerships that help keep people safe.
Media Coverage
"Uber Eats food delivery service, already in Boston and Worcester, arrives in Springfield"
Results
Uber has seen extensive coverage of their new products, including the expansion of UberEats into new markets, customer safety improvements, and local partnerships with organizations like MADD to protect people on the roads. We also placed a Boston Globe op-ed highlighting Uber’s efforts to ease congestion while improving public transit in the region. While Uber continues to move forward with its branding work on a national level, these positive local stories are reminding people why they fell in love with Uber in the first place – continuing to build the foundation of a loyal customer base.
Results
Uber has seen extensive coverage of their new products, including the expansion of UberEats into new markets, customer safety improvements, and local partnerships with organizations like MADD to protect people on the roads. We also placed a Boston Globe op-ed highlighting Uber’s efforts to ease congestion while improving public transit in the region. While Uber continues to move forward with its branding work on a national level, these positive local stories are reminding people why they fell in love with Uber in the first place – continuing to build the foundation of a loyal customer base.