The Impact Needed
Red Hat powers 90% of the Fortune 500, yet the role of open source in shaping innovation remained invisible to many. To bridge that gap, we launched Co.Lab – a mobile, hands-on learning experience that introduced middle school girls to the power of collaboration through technology. From Boston to Raleigh and now 12 countries strong, Co.Lab has become a global movement inspiring future open source innovators and creating momentum across media, social, and education communities.
The Story We Told


The Difference It Made
K+
media impressions
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total social impressions
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organic impressions
M+
X impressions