The Impact Needed
PeoplesBank set out to redefine what modern community banking could look like—accessible, tech-savvy, and refreshingly easy. CTP helped uncover and articulate a brand platform rooted in one powerful idea: Simple. We brought it to life through a fully integrated, light-hearted campaign that made simplicity a competitive advantage in a cluttered, often frustrating category. Four years later, “Simple Banking” has become more than a tagline—it’s a strategic and creative platform driving growth, deepening trust, and keeping the customer experience at the center.
The Story We Told
The Difference It Made
%
increase in web traffic in Year 1 (81% new visitors)
%
increase in account opens (2H 2020 vs. 1H 2020)
%
improvement in conversion rate YoY (2020–2021)
%
Increase in paid search in CT with 13% CTR and 6.6% click-to-application rate
