The Impact Needed
After the pandemic disrupted routines—including preventive care—Delta Dental of Massachusetts needed to remind residents that oral health is essential to overall wellness. The “Express Your Health” campaign delivered that message with optimism and care, positioning Delta Dental as a trusted health partner. Through a multi-channel approach—spanning TV, digital, OOH, social, email, and a dedicated landing page—we encouraged people across Massachusetts to prioritize their smiles and their health.
The Story We Told
The Difference It Made
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Brand lift
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increase in monthly website visits
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landing page sessions
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landing page sessions
