The Impact Needed
CTP has been the Boston Red Sox Creative Agency of Record for more than a decade. Each season brings a new team, new expectations, and new drama for this storied brand. Our job is to harness the excitement and history surrounding the Red Sox to create a new creative brand platform with each new season. It’s a delicate balance, the line between overpromising and underselling. We’ve found, over time, that the most enduring threads of the Red Sox brand may well be found in the fan experience itself, not necessarily in each new iteration of the team.
The Story We Told
The Difference It Made
Our Opening Day spots consistently earn over one million impressions within the first two weeks of airing.
