Welcome to our
Technology Practice
In a technology business, everything happens faster. It has to. Time to market, hype cycles, mainstream adoption. Paradigm shifts. Faster than last year. Faster than last quarter. As an innovator, how do you stand out? How do you rise above the noise and the jargon? How do you reach buyers who are equipped with more information, are more discerning and more empowered than ever?
We know great marketing never stands still. CTP’s B2B Technology Practice starts with the knowledge and wisdom that can only come from decades of experience building tech brands and reputations. From hybrid and multi-cloud to on-premises, from cybersecurity and AI to data management and analytics, for open source or proprietary platforms, we help innovators stand out by simplifying the complicated. With differentiated messaging, compelling stories and pinpoint targeting and delivery.
Meet Mark
Mark Fredrickson leads CTP’s B2B Technology Practice
He works with clients to strategize, plan and execute a wide range of marketing programs: Breakthrough brand, messaging and content development. Thought leadership and unique storytelling through creative communications, PR, digital, social and traditional media channels. Reaching industry analysts, media and non-traditional influencers. New apps, multimedia content, SEO/SEM, and websites. Mark’s client mentality is no accident. Before starting CTP’s Tech Practice, he spent 16 years at EMC as VP of both communications and corporate marketing through the company’s meteoric rise. Before that, he helped Digital Equipment (DEC to anyone who’s been around longer than Google) distinguish itself as the world’s #2 computer company. As a former journalist, Mark insists on clarity, credibility, differentiated messaging, and great storytelling. Now, Mark and the tech practice team work with a range of today’s leading innovators, including Dell Technologies, Red Hat and a range of startups and industry leaders. Ping Mark
Some of Our Technology Clients
Some of Our Technology Clients
What We've Been Up To
Extreme Networks Brand Launch
After completing several acquisitions that reshaped their company, the network solutions provider approached us to help create a bold new awareness campaign that would tell the IT world there’s a new major player in enterprise networking.
What We've Been Up To
Extreme Networks Brand Launch
After completing several acquisitions that reshaped their company, the network solutions provider approached us to help create a bold new awareness campaign that would tell the IT world there’s a new major player in enterprise networking.
What We've Been Up To
Seismic Brand Identity & Site Redesign
We gave the impossibly powerful sales enablement company an impossibly engaging new way to tell their story.
What We've Been Up To
Seismic Brand Identity & Site Redesign
We gave the impossibly powerful sales enablement company an impossibly engaging new way to tell their story.
What We've Been Up To
IBM Resilient Website & Branding
Working with one of the leading platforms in cyber security threats and incident response, we helped IBM Resilient strengthen their brand identity and created a new website to host their rich and varied content.
What We've Been Up To
IBM Resilient Website & Branding
Working with one of the leading platforms in cyber security threats and incident response, we helped IBM Resilient strengthen their brand identity and created a new website to host their rich and varied content.