News & Blog


Wahlburgers Taps CTP for Social, Digital Content

CTP was chosen as Wahlburgers Restaurants’ agency for social media and digital content, the Boston-based agency announced today. CTP is evolving the “Real Family Flavor” platform for the growing burger restaurant business started by chef Paul Wahlberg and his family.

Which Brand Will Take the Title Super Bowl Sunday?

With 110 million viewers expected to tune into the Super Bowl – and the Patriots' quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As...
Which brand will take the title Super Bowl Sunday?

Death, Taxes and Facebook Algorithm Changes: What Marketers Need to Know About Our Least Favorite Inevitability

If death and taxes are life’s unfortunate inevitabilities, an algorithm change at Facebook is perhaps the parallel for us marketers. It’s not a matter of whether it will happen, but when. And our challenge is to interpret what it means and how best to tackle it. The New Year has...

Behind the Music (Videos)

The Studio 360 VR Video experience created by CTP recently received nods from the Webby Awards, AWWWARDS, and MITX. While the website and 360 VR Videos are cool in their own right, there is a bigger story "behind the music". Consumers, especially millennials, are savvy, and sensitive to marketing.So,...

Jenner Pepsi Ad Tough to Swallow

So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi's decision to pull the...
Kylie Jenner Pepsi

CTP Helps Local Brewery with Branding & Communications

Lynn-based Bent Water Brewing is a self-canning, self-distributing brewery with an onsite taproom featuring 13 frequently rotating taps. One of the area's fastest-growing breweries with a very unique approach to brewing beer, CTP has helped develop its brand message, as well as communicate it internally and externally.
Bent Water Brewing

Talking Ads with CTP’s Super Bowl Veteran

As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we're also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so...
Talking ads with CTP's Super Bowl veteran

Do They Know It’s Christmas?

Back in the mid-1980s singer-songwriter Bob Geldof, from the Irish new wave band the Boomtown Rats, penned a song called “Do They Know It’s Christmas?” He wrote it to bring attention to the famine in Ethiopia, and recruited a Who’s Who of British and Irish artists – Boy George, Sting,...
Do they know it's Christmas?


When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave..
Francis House

Giving the Breeders’ Cup an Added Dose of Celebrity

To create added excitement to the upcoming 2016 Breeders' Cup World Championships, CTP helped create and launch a dynamic sweepstakes, featuring chef Bobby Flay, actress Elizabeth Banks, TV personality Carson Kressley, trainer Bob Baffert, and jockey Victor Espinoza. The sweepstakes, titled Racing with Stars VIP Sweepstakes presented by America’s Best Racing, offered participants the chance...
Breeders' Cup

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