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Marketing Minute — August 2025
Marketing Minute — August 2025 The end of summer is near, but the marketing world isn’t cooling down any time soon. August closed out the season with major headlines — from Taylor Swift’s major album announcement and Instagram’s newest feature rollout to high-profile rebrands that missed the mark. Check out August’s Marketing Minute. …
Why Strong Relationships are the Real Bottom Line
Why Strong Relationships are the Real Bottom Line Last week, I had the chance to speak on a panel for The Ad Club about one of my favorite topics: mastering business relationships. The audience was small and engaged, and was the kind of group that makes a conversation feel more like a dinner table…
The New Relevance of PR in the Age of AI Search
The New Relevance of PR in the Age of AI Search Last Friday, in a chat with our wonderful Media Director, Andrea Lenig, about AI and search, she said something (with a smirk) that stuck with me all weekend: “PR is relevant for the first time.” At first, I bristled (PR has always…
Marketing Minute — July 2025
Marketing Minute — July 2025 NIL updates. SEO adjustments. Coldplay vs. a CEO. July brought no shortage of headlines. Check out the July Marketing Minute. Updates to Name, Image, and Likeness Earlier this month, the pay clock started ticking for college athletes, marking the beginning of the House v. NCAA era and the…
Marketing Minute — June 2025
Marketing Minute — June 2025 We are officially halfway through 2025 (and New England’s heatwave). Over the past six months, we’ve seen it all — from the rise in interest in new social media platforms and non-traditional media channels, to eye-catching campaigns, PR crises, and rapid-fire AI updates. With six months to go, we’re…
Authenticity, Not Algorithms: Creating Brand Content That Connects
Authenticity, Not Algorithms: Creating Brand Content That Connects Data-driven strategies have taken over—and with AI in the mix, even creativity feels formulaic. While these tools offer efficiency, they’ve also contributed to a growing problem: audiences are tuning out. Feeds are flooded with sameness—and the very tools meant to foster connection have, instead, made trust…
Marketing Minute — May 2025
Marketing Minute — May 2025 Summer is quickly approaching in New England. Longer days, warmer nights and Fenway Franks are back in action. Here’s the May Marketing Minute and a look at what kicked off the nonofficial start of the season. AI Facebook Friends This month, AI news centered around Mark Zuckerberg. In…
No Hoodie Can Cover a PR Breakdown Like This
Belichick’s Worst Call: No Hoodie Can Cover a PR Breakdown Like This Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it…
Marketing Minute — April 2025
Marketing Minute — April 2025 Brand authenticity = the theme of this month’s Marketing Minute. From opposing technology coming from Meta to a master class in branding from The Masters, it’s a reminder that a brand’s credibility is far harder to rebuild than it is to protect. If you’ve been busy watching people…
Marketing Minute — March 2025
Marketing Minute — March 2025 March Madness virality. Misinformation vs. the Freedom of Information Act. Bluesky > a billionaire. Women’s sports. The first quarter of 2025 is ending with a bang. Check out the March Marketing Minute. Unsuspecting Ambassadors March Madness is in full swing, doing what it does best—creating overnight stars. This…
