Category: Blog
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As a journalist for more than 15 years, it was part of my morning routine. I’d get my cup of coffee, position myself at my desk, check out the news, and then proceed to the most arduous task of all — clearing out the PR emails. Sometimes there were only a few. Other times, there…
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From the Miracle on Ice and the Agony of Defeat to the rise of Eddie Eagle and the tragic attack on Nancy Kerrigan, viral Olympic moments are nothing new. Long before hashtags and social platforms, the Olympic Games produced scenes so powerful that they embedded themselves into global consciousness. What has changed is how those…
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…
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You just launched a product your company has been planning for the past year, and you can’t understand why Fast Company hasn’t covered the launch. Perhaps they missed out on a good story, despite the PR team’s relentless and creative pitching. Or maybe the “story” was best suited for the internal newsletter. So, how do…
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Working with many banks across different regions and business lines has taught me this simple truth: in a category where products look similar and rates shift constantly, brand is usually the deciding factor. Most people don’t wake up and say they’re opening a new checking account today. The decision takes time. But that slow path…
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The hecticness of the holidays has set in. As you wind down and 2025 comes to a close, check out our final Marketing Minute of the year. The Grinch & Walmart Walmart is bringing fresh energy to the holiday season by extending its “Walmart? Who Knew?” campaign with a festive twist. By transporting the Grinch…
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At CTP, reflection has always been more than an end-of-year exercise. It’s a way of recommitting to the kind of impact we want to have in the year ahead, by reconnecting with our values and honoring people and partners who make our work meaningful. Over the years, our space has changed, our team has grown…
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The holidays are one of the noisiest periods in advertising, even for brands outside the retail world. While e-commerce dominates the season, every industry feels the impact of rising competition, tightening inventory, and audiences overwhelmed by messaging. For those brands that aren’t playing in the e-commerce space, the goal isn’t to out-shout retailers — it’s…
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As 2026 approaches, the communications and marketing industries are navigating a landscape defined by shifting public expectations, accelerating technology, and an increasingly fragmented media ecosystem. To stay competitive, brands and practitioners must rethink how they build trust, differentiate themselves, and operate amid growing complexity. There is no shortage of issues that we’ll be keeping an…
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…