Category: Blog
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Back in the mid-1970s, when I was a student a few miles north of CTP at Reading Memorial High School, I had the privilege of getting to know a teacher and track coach named Hal Croft. Though I was never in one of his classes or on a team he coached, I got to know…
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We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle – Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers – it’s an equally fascinating communications battle unfolding in real time. Carriage disputes are nothing…
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The federal current has shifted. Billions in clean energy funding, once seen as a tailwind for climatetech growth, are being rescinded. The U.S. Department of Energy’s 2026 budget request proposes a nearly 26% cut to non‑defense energy programs, with steep reductions for renewables, decarbonization and commercialization efforts. Meanwhile, approximately $7.6 billion in clean energy project grants across 16 states…
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As pumpkin season enters its peak, so does a fresh wave of standout marketing moments. From Dunkin’s chaotic “Spidey D” to the latest shifts across major social platforms, and a new team for Boston sports fans, there’s plenty to talk about this month. Let’s dive into the October Marketing Minute. Spidey D Runs Rampant We…
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Each year, 4A’s StratFest brings together the thinkers, dreamers, and doers who define where our industry is heading next. This year’s theme, “Adapt or Die,” couldn’t have been more fitting. As technology accelerates and cultural tides shift, strategists are being asked to evolve faster than ever, balancing data with instinct and automation with humanity. As…
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In 2020, I wrote a blog about the worst corporate brand apologies, dissecting iconic missteps such as the Pepsi x Kendall Jenner Super Bowl commercial and a Peloton holiday ad that landed disastrously. When I set out to revisit this topic over five years later, bad brand apologies didn’t come to mind as quickly. But…
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In today’s crowded media environment, brands face an uphill battle to capture attention. Traditional advertising alone doesn’t cut through the noise. What does? Campaigns rooted in community. When brands show up authentically in people’s lives, not just pushing products, but participating in the spaces and stories that matter, they build loyalty, advocacy, and long-term relevance.…
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Six Keys from a Sports Marketer’s View Not all sports cities are created equal – at least not from a marketer’s perspective. Championships and dynasties grab headlines, sure. But what truly sets a city apart is the everyday current of its sports culture: Tuesday night sellouts, jerseys worn year-round, fans who make the teams part…
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Fall is officially here and we’re ready for sweater weather. September closed out with a mix of playful ads, viral satire, brand blunders, and trending TikToks. Here’s the September Marketing Minute. A Bad Stunt in the Himalayas Arc’teryx, a Canadian high-performance outdoor equipment company, made headlines this month after conducting a fireworks display in the…
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In a sea of content, how do you create posts that stand out? The average person spends two-and-a-half hours a day on social media, and is bombarded with thousands of ads, posts, stories and videos. On Instagram, the overall average engagement rate is 3.5%, and with so much circulating, it’s critical for a business’s content…