Category: Blog
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If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…
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The federal current continues to shift. Clean energy funding is under threat. Congress cut DOE non-defense energy programs by roughly 13% for FY2026, rejecting the Trump administration’s steeper 26% proposal. Despite this restraint, approximately $7.6 billion in grants across 16 states were canceled. While a federal court ruled these cancellations unconstitutional, the DOE continues to…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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Last week, after attending my son’s graduation from Northeastern, I found myself doing what any proud parent would do. I scrolled through clips from the ceremony, hoping to spot his face in the crowd so I could share the moment with friends and family. My feed quickly filled with Hilary Duff, his commencement speaker, along…
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Along with some welcome weather, April also brought a lineup of eye-catching headlines worth talking about. Here’s what stood out to us this month: Brands take on April Fools We have the distinction of celebrating the launch of CTP on April 1. But for lots of brands April Fools’ continues to be a moment to…
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Expansion sounds simple. A company grows, enters a new market and introduces itself to a new group of customers. On paper, it’s a natural next step. In reality, it’s rarely that straightforward. What looks like growth on a map often feels very different on the ground, especially when it comes with a name change, a…
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The greatest brands have many traits in common. One that is often overlooked is a stubborn pursuit of the original problem they set out to solve. That discipline was on display at the most recent installment of the spectacular WBUR Breakfast Series. WHOOP Founder and CEO Will Ahmed shared a perspective that stuck with me…
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It’s that time of year when parents trade hockey rinks and winter activities for baseball fields, soccer sidelines, and spring tournaments. And while the sports may change, one thing doesn’t: the enormous time, money, and energy families invest in youth athletics. The next great growth story in sports marketing is down – not up. There’s…
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Today at CTP, we celebrate 30 years since we opened our doors in a humble basement office in Reading. Three employees, four clients, a Mac, land line phones and a fax. No need to list the advances in technology over that time; suffice to say we no longer have a fax machine or a…
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This month delivered its share of brand buzz: March Madness, fast food rivalries, headline-making brand deals, and a little legal drama. Here are a few marketing moments that stood out this month. Brands Score March Madness Points From buzzy food promotions to major ad buys and sponsor activations, the NCAA Men’s Basketball tournament – better…