Category: Blog
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Over the past thirty years, we’ve celebrated some incredible moments at CTP, personal and professional. Days that will stick with us forever. But one day stands apart from all of them. It was far from wonderful. It will never be forgotten. We were a small agency then. Six or seven people, working out of a…
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Facts alone don’t win an argument, and neither does passion. You can have sound reasoning, delivered with energy and grounded in data, but if you state your case in a way that ignores the things your audience really cares about, you’ll never win people over. We see that playing out in conversations around clean energy and…
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August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…
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A sign inside a small Nantucket souvenir shop reading “No Influencers” probably wasn’t intended to become one of the summer’s biggest marketing stories. But within days, it made its way across TikTok, Instagram and national news, with thousands of people debating whether the store was making a bold statement or simply turning away free publicity.…
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In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…
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Every World Cup delivers moments that last forever: iconic goals, heartbreaking losses, a celebration everyone copies for years. This year, the culture, the camaraderie, and everything fans got up to off the pitch meant TikTok and Instagram had as much to cover as FIFA did. None of it came from a brand brief, which is…
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How does a brand regain trust when a single, unpopular decision drives once loyal fans to threaten defection? That’s the test for the Boston Celtics after its trade of All-Star Jaylen Brown to the rival Philadelphia 76ers set off a media firestorm and made little kids cry. With such a uniformly negative reaction you may…
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The federal current continues to shift. Clean energy funding is under threat. Congress cut DOE non-defense energy programs by roughly 13% for FY2026, rejecting the Trump administration’s steeper 26% proposal. Despite this restraint, approximately $7.6 billion in grants across 16 states were canceled. While a federal court ruled these cancellations unconstitutional, the DOE continues to…
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BOSTON (June 5, 2026) – CTP earned six awards at the PR Club’s 58th Annual Bell Ringer Awards, New England’s premier night honoring excellence in public relations, marketing and communications. The event was held at Boston’s Museum of Science. The agency took home one Gold Bell, two Silver Bells and three Bronze Bells for work in…