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Marketing Minute — April 2025
Marketing Minute — April 2025 Brand authenticity = the theme of this month’s Marketing Minute. From opposing technology coming from Meta to a master class in branding from The Masters, it’s a reminder that a brand’s credibility is far harder to rebuild than it is to protect. If you’ve been busy watching people…
Marketing Minute — March 2025
Marketing Minute — March 2025 March Madness virality. Misinformation vs. the Freedom of Information Act. Bluesky > a billionaire. Women’s sports. The first quarter of 2025 is ending with a bang. Check out the March Marketing Minute. Unsuspecting Ambassadors March Madness is in full swing, doing what it does best—creating overnight stars. This…
Marketing Minute — February 2025
Marketing Minute — February 2025 The shortest month of the year packed a punch in PR and marketing. February brought a huge win to the NHL, AI to X, death to Duo Lingo, video to Substack and new anchors to the nightly news. Here’s the February Marketing Minute. 4 Nations Mania The 4…
PR Crises: The Stark Contrast Between Protecting a Celebrity and Brand Reputation
PR Crises: The Stark Contrast Between Protecting a Celebrity and Brand Reputation What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as…
Marketing Minute — January 2025
Marketing Minute — January 2025 If there’s one thing we can count on in marketing and communications, it’s constant change. Platforms rise and fall (or, in TikTok’s case, nearly fall before making a swift comeback, albeit rife with uncertainty), trust continues to deteriorate and disinformation continues to rise, and brands are left navigating an…
Redefining Success in a Changing Industry Landscape: The 2025 Playbook
Redefining Success in a Changing Industry Landscape: The 2025 Playbook As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following…
Reflecting on 2024
Reflecting on 2024 The holiday season is a special time of year in so many ways. Amid the hectic pace of holiday parties, special time with family that’s often far away, and gift-giving and receiving, the holidays are also a time to reflect on all that has happened over the past year. It…
Marketing Minute — December 2024
Marketing Minute — December 2024 While the Super Bowl might be the holy grail for advertising and marketing, the holidays are a close second. This month, we are highlighting holiday-themed campaigns we liked, loved and were unsure of. As we close out 2024, here is the final marketing minute of the year. Peppermint…
Marketing Minute — November 2024
Marketing Minute — November 2024 From collaborations to lawsuits, rollouts and rebrands, November had it all. As you digest your Thanksgiving feast, check out the November Marketing Minute. A Wicked Number of Brand Partnerships Wicked is this year’s Barbie. It has all the same blockbuster elements: a massive opening weekend at the box…
Will Bluesky Be the New Home for Sports Fans and Media?
Will Bluesky Be the New Home for Sports Fans and Media? For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk,…
