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What’s in a name? For Lowell youth group, it’s all Madd Love

UTEC worked with Boston ad agency CTP to come up with a new brand for their products: “Madd Love Market,” the Boston Globe reports.

Nike Takes Gamble With Kaepernick Ad. Will It Pay Off?

When Nike unveiled its newest ad on the eve of the NFL season both praise and vitriol flew quickly. The company proudly put a stake in the ground on the issue of athletes standing up for their beliefs when it featured Colin Kaepernick in ads. Taking a knee during the anthem, originally spurred by Kaepernick,…
Nike takes gamble with Kaepernick ad. Will it pay off?

5 Tips to See If You Need a Website Refresh

We get asked this question a lot. And unfortunately, it’s not really a black and white question.
5 tips to see if you need a website refresh

CTP Launches Practice to Deliver New Approach to Project Work

CTP announces the launch of The Hive @CTP, a new practice dedicated to helping brands plan and execute marketing projects with small, flexible teams.  
CTP Hive Mobile

The Hive @ CTP

The 2018 release of SpencerStuart’s annual study of CMO tenure revealed the median had jumped to 31 months.  Jumped.  That’s a stress-filled environment.   As today’s CMOs are often charged with determining strategies on the fly while the landscape around them continually changes, that unique set of demands means finding—and trusting—agency partners for project work. …

CTP Wins Big at MITX

CTP was honored to accept not one, but two awards at the 2018 MITX award ceremony.
CTP Awards MITX

GDPR is Coming – What Do You Need to Know?

There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law...
Technology

CTP’s Fredrickson Makes 50th Straight Red Sox Home Opener

Mark Frederickson lives in Southern Maine now, but he grew up in Topsfield in a family that loved the Red Sox. How much did they love the team? He’s been to 50 straight Opening Day games at Fenway Park.
CTP's Fredrickson makes 50th straight Red Sox home opener

An Opening Day Streak Hits 50

When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in...
Mark Fredrickson

Empowered

According to Merriam-Webster, empowerment is defined as the authority or power given to someone to do something. As far as definitions go - this one is exceptionally vague. But that’s exactly it. Empowerment presents itself in all sorts of ways and through people from all walks of life. Earlier this...
Empowered

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