Paula Serafino

VP, Media Director

Paula Serafino

Paula is obsessed with shoes, which, at first thought, has nothing to do with planning media. But when you think about it, they’re both all about “the fit.” Fitting the user. The situation. The budget. And as the head of our media team, Paula uses innovative and insightful strategies to ensure our clients get solutions tailored specifically to their needs. Because as great as she looks in that pair of Prada shoes, constantly delivering results makes her look even better. Paula has over 20 years of experience working at top agencies such as Digitas, Mullen, and Havas Media. She has delivered comprehensive media programs for brands such as AT&T, American Express, Analog Devices, Celebrity Cruises, DuPont, Eastern Bank, Eddie Bauer, Maidenform, Microsoft, Johnson & Johnson, LoJack, Panasonic, Pediacare, Perdue Farms, TD Banknorth, Tyson, and UNUM.