Integrated Media Planner/Buyer

The Integrated Media Planner/Buyer will assist in the development of strategic media plans based upon a clear understanding of client business objectives. The successful candidate will support the media team, and develop and execute innovative media strategies across all media channels/platforms. We would like candidates to have three to four years of relevant work experience and be experienced with Google Platforms.

 

The Integrated Media Planner/Buyer will be responsible for analyzing data, thinking creatively and crafting innovative strategies to make sure media campaigns reach the right target audience in the most effective way possible. Responsible for assessing the impact and suitability of different types of media for targeting a specific market that their client wants to reach. Collect and analyze syndicated research, first and third party research about different media channels with regards to consumer behavior, circulation, audience trends and the impact of different methods. Recommend strategies for using certain media effectively to attract, acquire and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. The Integrated Media Planner/Buyer works with Project Managers and account teams to identify campaign timelines — and serve as a checkpoint to ensure all parties commit to the deadlines due to media vendors. Will report into the media leads assigned to the client accounts he/she works on. Expected to manage up and down effectively and drive the research process, identifying top indexing channels for the creatives to concept against at campaign kick-off.

 

Essential Duties and Responsibilities

  • Leads media consumption research process once the media brief is completed
  • Works with the Media Supervisor and AMD/MD to establish media objectives and
    strategies for cross-channel media campaigns
  • Evaluates communication goals, makes best recommendation for an overall approach
  • Collaborates on the creation of the RFP for each new campaign
  • Analyzes proposals and packages for cross-channel media
  • Negotiates media, purchases/executes media buys as needed
  • Delegates to and manages those more junior on daily tasks (This can include ad ops related tasks, IOs, flowcharts, MA’s, research for POVs)
  • Owns the creation and delivery of a POV
  • Acts as liaison between media vendors and the agency
  • Liaises with account and project managers on timelines of creative needs, etc.
  • Keeps current on media trends
  • Participates in client meetings for media plan presentation and strategizing sessions
  • Maintains a pulse on the campaign from launch to completion
  • Past experience with B2B Tech clients
  • Management and Mentoring of Interns​​​​​​​
  • Creates measurement reports and evaluates performance

 

Qualifications Summary

  • College degree in Marketing, Advertising or Communications preferred
  • 3-4 years of relevant industry experience
  • Experience trafficking in Google Ad Manager (formerly known as DCM)
  • Willingness to plan and buy across multiple media channels and platforms – TV, Radio, Print, Out-of-home, Digital
  • Knowledge and understanding of tools and resources such as Facebook Business Manager, LinkedIN Ad Manager, Twitter Ads, Snapchat Business Manager, Google Ads/YouTube, DSP experience
  • Ability to manage day-to-day program execution with high attention to detail
  • Proficient in managing complex data set and financials
  • Strong proficiency in Word, Excel, PowerPoint, Keynote, Google Slides
  • Strong written and oral communication