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Eastern Bank | Integrated Campaign

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Blog & News

Blog

The New CTP: An Insider’s Look at a Rebrand

By Mark Bappe | February 8, 2012
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What Makes Betty White, a Tailor and a Monster Super?

By root | February 3, 2012
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The Legends, the One-Hit Wonders & the Comeback Kings

By Fred Conover | February 2, 2012
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How Twitter Has Changed Fan Interaction

By root | January 30, 2012
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It Was the Best of Times. It Was the Worst of Times.

By Todd Graff | January 27, 2012
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Why Lockouts Are Bad PR

By root | November 18, 2011
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Rocky Seas for Those Ignoring Social Media, Technology

By Brian Heffron | November 2, 2011
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Lessons of an Anticipated Product Release

By Brian Heffron | October 7, 2011
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Netflix to Its Customer: It’s Not You, It’s Me.

By root | September 21, 2011
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Boston’s Radio Landscape Changes on Monday

By root | September 9, 2011
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Is There Really Bad Press?

By Brian Heffron | September 6, 2011
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Apple of His Eye

By Todd Graff | August 25, 2011
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Brands Can Score Associating With Today’s News

By Brian Heffron | July 14, 2011
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Why 7-Eleven Needed a Plan B

By root | July 13, 2011
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Football Gods in Baseball Heaven

By Steve Angel | June 19, 2011
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