Category: Blog
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Six Keys from a Sports Marketer’s View Not all sports cities are created equal – at least not from a marketer’s perspective. Championships and dynasties grab headlines, sure. But what truly sets a city apart is the everyday current of its sports culture: Tuesday night sellouts, jerseys worn year-round, fans who make the teams part…
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Fall is officially here and we’re ready for sweater weather. September closed out with a mix of playful ads, viral satire, brand blunders, and trending TikToks. Here’s the September Marketing Minute. A Bad Stunt in the Himalayas Arc’teryx, a Canadian high-performance outdoor equipment company, made headlines this month after conducting a fireworks display in the…
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In a sea of content, how do you create posts that stand out? The average person spends two-and-a-half hours a day on social media, and is bombarded with thousands of ads, posts, stories and videos. On Instagram, the overall average engagement rate is 3.5%, and with so much circulating, it’s critical for a business’s content…
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When seven people died from cyanide-laced Tylenol capsules in 1982, Johnson & Johnson immediately recalled 31 million bottles, halted production, and pulled all advertising. The $100 million hit was staggering at the time, but the quick action demonstrated its priority of safety over profit, saved the brand and set the standard for crisis response. That…
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Every company wants to stay relevant. But what happens when you’re not sure if your brand just needs a refresh or a full teardown and rebuild? It’s a common question we hear from clients across sectors, from healthcare and banking to clean energy and social enterprise. Building a successful brand means building stories, strategies, and…
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In 1996, we started what is now known as CTP in an office that was closer to a closet than a company headquarters. It was just two of us, a couple of phones, and an oversized belief that we could build something meaningful. Over the years, we’ve moved from that little space in Reading to…
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The end of summer is near, but the marketing world isn’t cooling down any time soon. August closed out the season with major headlines — from Taylor Swift’s major album announcement and Instagram’s newest feature rollout to high-profile rebrands that missed the mark. Check out August’s Marketing Minute. Swifties Rejoice! TS 12 Is Coming…
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Last week, I had the chance to speak on a panel for The Ad Club about one of my favorite topics: mastering business relationships. The audience was small and engaged, and was the kind of group that makes a conversation feel more like a dinner table discussion than a formal panel. We swapped stories, workshopped…
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Last Friday, in a chat with our wonderful Media Director, Andrea Lenig, about AI and search, she said something (with a smirk) that stuck with me all weekend: “PR is relevant for the first time.” At first, I bristled (PR has always been relevant!). But the more I reflected, the more I realized what she…
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NIL updates. SEO adjustments. Coldplay vs. a CEO. July brought no shortage of headlines. Check out the July Marketing Minute. Updates to Name, Image, and Likeness Earlier this month, the pay clock started ticking for college athletes, marking the beginning of the House v. NCAA era and the rollout of a new revenue-sharing model that…