Sure, we get some ink (or pixels) for the work we do. And the occasional award, too. It’s nice, really. But the real satisfaction comes from seeing our clients achieve their business goals through our shared efforts.
News
News
Men v. Women on BP
July 26, 2010
Innerscope measured biometric responses to BP's apology ad following the oil spill. The differing reactions among men and women were striking.
Watch a video of the results
Read the Fast Company article
Read the BBJ article
Read the Neuromarketing Blog
Golf East Lothian worth the splurge
July 6, 2010
Frommer's features Golf East Lothian's Green Craig as one of the 17 luxury hotels in the world well worth the splurge.
Trading Places
June 30, 2010
Leading international sports publication, SportsPro Magazine sits down with Panini CEO, Mark Warsop to discuss Panini's newly established, leading presence in the US trading card and sticker collecting markets.
Download the Article (PDF 252K)
Pinehurst Featured in Links Magazine and MSNBC.com
June 24, 2010
Links Magazine features Pinehurst as one of "18 ways to share the experience of golf with Dad," and MSNBC.com features Pinehurst's Golf Academy as one of the "top spots to stay, play and learn."
Download the MSNBC Article (PDF 392K)
Read the Links Magazine Article
Football Gods in Baseball Heaven
June 19, 2010
CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf.
The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football Club and the Sporting Clube de Portugal. On the heels of the FIFA World Cup frenzy, the exciting event is the first soccer game to be played in the Boston ballpark since 1968.
See the Print AdsWatch the TV Spots
Listen to the Radio Spot
Eight is Enough?
June 7, 2010
CTP earned eight awards for public relations excellence at The Publicity Club of New England’s annual Bell Ringer Award Ceremony. In the company of the most prominent PR agencies across New England, CTP’s eight Bells were among the top five won by any agency.
CTP also became the first agency recognized twice for a “New or Social Media Campaign” award, a new category in the 2010 lineup. CTP was honored with Bells for our work with Innerscope Research, Breeder’s Cup World Championships, Blio and Wrightsville Beach PR campaigns.
Gold: Wired Features Innerscope ResearchGold: Kurzweil Introduces Blio at CES 2010
Silver: Good Morning America Features Innerscope Research's Super Bowl Study
Silver: Blio New Media Campaign 2010
Bronze: Breeders' Cup World Championships Social Media Campaign 2009
Bronze: Wired Gadget Lab Features Blio
Bronze: Wrightsville Beach featured in Southern Living (PDF 430K)
Bronze: Variety Features Innerscope Research (PDF 7M)
Download the Press Release (PDF 80K)
CTP Wins AICP Award for Best of Boston
May 24, 2010
CTP recently earned the AICP award for Best of Boston for our “I Am” spot, a campaign that highlights Eastern Bank’s commitment to their individual customers and their emphasis on working together as a team. The ninth annual competition honors creative excellence in editorial, design and visual effects.
"What could be more fitting an honor for a spot about Teamwork than this? We took a great idea and partnered with a world class editorial and production company. We're thrilled for our client, and everyone involved that helped make this a success," said Executive Creative Director Grant Pace
CTP's dynamic and empathetic spot has helped the New England bank counter the competition by portraying how Eastern Bank genuinely cares about the communities it serves--a quality that national banks often lack. By creating the "I Am" campaign, CTP has given Eastern Bank an advantage over other prominent national banks. It is a well-deserved honor for CTP.
Cabot Chef Stops by Fox Hartford for Morning Show Cooking Demo
May 23, 2010
Jimmy Kennedy, chef for Cabot Creamery, puts a new spin on the American classic grilled cheese with the "Ver-Monte Cristo."
Golf.com features Pinehurst Resort in a guide to North Carolina golf courses
May 12, 2010
Golf.com features Pinehurst Resort in a guide to North Carolina Golf Courses stating, "To serious traveling golfers, the very name conjures up images of reverence and awe."
Download the Article (PDF 3.3M)
New England Travel features Cabot Rural Retreat in Ultimate Getaway Guide
May 10, 2010
As part of the Cabot Creamery Co-op, Liberty Hill Farm, in Rochester, Vt., provides a true farming getaway complete with homemade meals and the opportunity to experience dairy farming.
Download the Article (PDF 6.9M)
CTP Wins AdWeek 2010 BUZZ Award for PR Tactics
May 3, 2010
CTP won the AdWeek BUZZ Award for Best Use of PR Tactics for its work generating Marketing Buzz for Blio. With an innovative plan, CTP turned Blio into what NPR dubbed "the darling of the Consumer Electronics Show."
Download the Article (PDF 2.4M)
MedExpress Urgent Care Gets the CTP Treatment: Costco Connection, Kiwi Magazine and Charleston Sunday Gazette
April 1, 2010
MedExpress Urgent Care Clinic’s chief medical officer Bryan Stutchell, M.D., was featured as a medical expert in Costco Connection’s piece on hydration and health, as well as in Kiwi Magazine’s piece on natural first aid. MedExpress also was the subject of a Charleston Sunday Gazette about the growing success of urgent care in West Virginia and across the country.
Download the Costco Connection Article (PDF 176K)
Download the Kiwi Magazine Article (PDF 100K)
Download the Charleston Sunday Gazette Article (PDF 624K)
Pinehurst Resort featured in Boston Globe Magazine
March 28, 2010
The grass is always greener…at Pinehurst. Boston Globe Magazine features the resort and famed Pinehurst No. 2, which has played host to more major championships than any other course in the country. A compelling persuasion to visit the country’s first and largest golf resort.
Download the Article (PDF 332K)
CTP Wins AdWeek Buzz Award for Public Relations
March 25, 2010
CTP earned the national award for its work unveiling Blio to media at the Consumer Electronics Show (CES) in January. Our outreach generated significant coverage across a broad spectrum - from trades and TV to bloggers and print. NPR called it “the best product at CES.” CNN wrote, “ Amid a crowd of promising new electronic readers at CES, this one stood out.” The LA Times suggested that Blio “promises to put those gray-scale displays to shame.”
This and so much more generated overwhelming consumer anticipation, heavy traffic to blioreader.com, interest from potential business partners and substantial social media traffic. In fact, the buzz could be summed up by this Tweet: “Blio is the media darling of CES.”
"Introducing what we think is a game-changer in the eReader market during the hyper-competitive CES presented us with a very real challenge. The results were gratifying," said CTP SVP Brian Heffron. "While we don't do what we do to win awards, it is an honor to be recognized by your peers and to be placed in the same category as some of the nation's biggest, most recognized brands."
Read our press release here (PDF 148K)CTP’s Red Sox Ad Campaign Goes Live on NESN
March 20, 2010
The Boston Globe unveiled a spirited new ad campaign that CTP created and produced with the Red Sox and NESN. “The Nation Lives” campaign employs our fresh depiction of the players’ personalities off the field. It will be broadcast throughout the season on NESN, in print and online ads and stars David Ortiz, John Lackey, Jonathan Papelbon, Jason Varitek and Tim Wakefield.
Download the Article (PDF 2MB)
Read the Article on Boston.com
Watch the Commercials
Innerscope Research featured in Boston Business Journal, NECN
March 5, 2010
The Boston Business Journal profiled Innerscope Research and its CEO, Dr. Carl Marci. Writer Lisa van der Pool, who experienced a full demonstration of Innerscope’s technology, also appeared on New England Cable News to discuss how advertisers are increasingly turning to biometrics and measuring emotional engagement to understand their audiences.
Download the Article (PDF 5.4MB)
Read the Article at Boston.Bizjournals.com
Watch Video...
Cabot Creamery's Richard Stammer On-Air with NECN's CEO Corner
March 1, 2010
Cabot Creamery CEO Richard Stammer sits down with CEO Corner to discuss the fundamentals of heading up a cooperative, rising milk prices and the state of dairy farming in New England.
Cabot Creamery Chef featured on Fox Morning Show
February 11, 2010
Cabot Creamery Chef Jimmy Kennedy whips up a candied apple and cheddar cheesecake on the Fox Morning Show in Hartford just in time for Valentine's Day.
Blio called "media darling" at the 2010 Consumer Electronics Show
January 26, 2010
Ray Kurzweil’s interactive e-book platform, Blio, debuts with significant press coverage at the 2010 Consumer Electronics Show in Las Vegas. The Show began with CNN.com calling Blio "one of eight products to watch." CNBC and MSNBC kicked off live coverage from the Show floor with demonstration of Blio. And coverage continued throughout from outlets including National Public Radio, CBS News Sunday, CNET, Gizmodo, BBC News and Los Angeles Times, among others.
Download the BBC Article (PDF 620K)
Download the CNN Article (PDF 484K)
Download the CNET Article (PDF 184K)
Panini America Selects Conover Tuttle Pace As Public Relations Agency Of Record
January 20, 2010
Initial work will include a new NBA basketball product launch Feb. 11-14 at the NBA All-Star Game in Dallas, TX. CTP will support Panini’s mission to redefine domestic NBA trading cards by strengthening connections with existing NBA card enthusiasts, youth basketball participants and engaging prospective collector markets.
Download the Press Release (PDF 312K)
Cabot Creamery Recipe Featured in the Providence Journal
January 13, 2010
Vermont cheese, anyone? The Providence Journal featured Cabot Creamery's Broccoli-Cheddar Soup recipe in a story on hearty comfort foods.
Download the Article (PDF 3.8MB)
Ray Kurzweil Unveils Blio
January 8, 2010
Ray Kurzweil, whose Singularity theory has become a cult hit, gets into the e-book fray by launching a new free e-reader software designed for PCs and iPhones.
Engadget.com: Blio e-reader software hands-on
Gizmodo.com: Eyes On With Ray Kurzweil's Blio Ereader App
Wired.com: Singularity Proponent Ray Kurzweil Reinvents the Book, Again
Financial Times: The future of eReaders by Ray Kurzweil
Innerscope Research study featured in MediaPost
December 4, 2009
While Innerscope found that engagement with auto ads fell from 2008 to 2009, its study also revealed that some themes and concepts resonate with consumers regardless of the economic climate.
Conover Tuttle Pace Wins MITX Interactive Award for Microsoft Website Design
November 18, 2009
CTP earned the award for its design and development of Microsoft New England Research and Development Centerʼs website (www.microsoftcambridge.com), beating finalists Genuine Interactive, Jack Morton Worldwide, iMarc LLC, PJA Advertising and Marketing, and Small Army. The website is part of a comprehensive, integrated marketing and communications program, including the use of out-of-home and interactive media, that CTP developed and manages for Microsoft.
“Not only is it incredibly rewarding to win such a prestigious award and to be recognized by your peers, but weʼre extremely proud to share it with a great client,” said Michael McCrary, Interactive Director at CTP. “Working on a project like this is rewarding in itself because a company like Microsoft understands how a great site can reach its target audiences. We worked closely with Microsoft to deliver a site that leveraged our brand campaign and that helps to communicate the personality of the people and teams at the campus.”
Download the Press Release (PDF 68K)
This test gets under your skin
November 9, 2009
Traditional methods of evaluating a pilot or movie trailer have relied on focus groups expressing opinions by chatting, filling out questionnaires, pushing buttons or adjusting dials. But that's all so 20th century. Today, the options include a few of the space-age variety, like determining not just what people say they think, but how they subconsciously feel.
Download the Article (PDF 7M)
Innerscope Research featured in the Boston Globe
September 6, 2009
TV networks and advertisers are utilizing Innerscope's biometric research to understand how well programming and advertising engages with viewers.
Download the Boston Globe article
Read the article online at Boston.com
Pinehurst Resort's fall golf packages featured in Boston Globe and ForbesLife
August 14, 2009
Pinehurst Resort's Back2Back golf package, designed in commemoration of the resort hosting the 2014 U.S. Open and U.S. Women's Open in back-to-back weeks has been featured by the Boston Globe and was named ForbesLife "Find of the Day."
Download the Boston Globe Article
Download the ForbesLife Article
Brands on the Run
August 7, 2009
Innerscope Research was featured in a story about the intersection of sport and brands for the Cannes Lions Daily News - the official magazine of the Cannes Lions International Advertising Festival.
Download the Article (PDF 876K)
USA Today features Pinehurst
July 31, 2009
USA Today features Pinehurst as a vacation destination, as well as a place to call home.
Download the Article (PDF 512K)
Emotion Detectors
July 4, 2009
New Scientist featured Innerscope Research in a story about emotion-sensing technologies.
Download the New Scientist article
Read the article at NewScientist.com
Helping New Balance Hit its Stride
June 11, 2009
When it came to buying our first pair of running shoes, many of us put on a pair of New Balance and never looked back. Part of the appeal was the company’s Boston roots, and part of it was the brand’s steadfast dedication to making running a better experience. That’s why we were so excited when New Balance hired us to provide marketing support for its retail stores around the country. We recently rolled out print, radio, online and in-store executions. The Sports Business Journal has the rest of the story.
Download the Article (PDF 152K)
Boston Business Journal Sits Down with CTP's Grant Pace
June 8, 2009
From beer commercials, to banking, to classic Red Sox "moments," Grant Pace has been a part of many successful, high-profile advertising campaigns. The Boston Business Journal recently visited our office to interview our Executive Creative Director for its June 5-11, 2009 issue.
Download the Article (PDF 3.4M)
CTP Helping DA, Teens With Dating Violence PSA
June 5, 2009
CTP is working with Middlesex (MA) District Attorney Gerry Leone’s office on a creative initiative to counter teen dating violence. High school students from across the county produced public service announcements (PSAs) aimed at drawing attention to this very real issue, and their peers will vote on the best spot. We will professionally edit and produce the winning PSA before it’s aired on Boston TV. The Boston Globe reported on the program.
Read the Article (Boston.com)
See the Finalists (Boston.com)
CTP Picks Up 5 Awards
June 3, 2009
At CTP, none of us got into the PR or ad business to win awards. We do what we do because we enjoy the actual work. But it's nice when that work is singled out by our peers. So we were especially proud Monday night when we picked up five awards, including three coveted Silver Bells, at the Publicity Club of New England's 40th annual Bell Ringer Awards ceremony.
The Bell Ringer Awards have become the mark of outstanding achievement for New England public relations and communications professionals. So we thank our clients for allowing us to follow our passion and deliver memorable communications on their behalf. Check out the honored work:
Silver Bell: Clean Power Now (Advocacy Advertisement) (PDF 1.4M)
Silver Bell: Run for the Fallen (Feature Placement / Series)
Silver Bell: Innerscope Research, "Popular Science" (Online Feature)
Merit Award: Innerscope Research, "ABC Good Morning America" (National TV feature)
Merit Award: Breeder's Cup (Special Event Campaign)
Red Sox and CTP debut "Moments" campaign
April 21, 2009
The Boston Red Sox, in collaboration with Boston-based Conover Tuttle Pace, have created the "Moments" campaign that will celebrate some of the most amazing moments in Red Sox history both on and off the field.
Read the Press Release (PDF 96K)
Watch Video...
See it in USA Today (PDF 88K)
See it in The Boston Globe (PDF 120K)
See it in Business Daily (PDF 1.6M)
Red Sox spots featured on NESN
March 23, 2009
NESN aired a segment on the making of TV spots created by CTP for the Red Sox, featuring Tim Wakefield and Manny Del Carmen.
The Top Five Most "Emotionally Engaging" Super Bowl Ads
February 3, 2009
Media-Research Firm Innerscope: It's the Economy, Stupid
Download the Article (PDF 252K)
Science of Super Bowl Ads
February 2, 2009
Innerscope Research featured on Good Morning America. CEO and co-founder Dr. Carl Marci explains the science behind Innerscope's biometric research.
Calibrating Cheers
January 29, 2009
Technology will measure football fans' every sudden gasp and wild shout.
Download the Article (PDF 248K)
Innerscope Research featured on NECN Business Day
January 24, 2009
Doug Banks, Editor, Mass High Tech discusses Innerscope Research and its new technology that helps advertisers target viewers by monitoring their physical and biological reaction to advertising and other media.
Celtics top Hub pro athlete salaries
January 24, 2009
Now here's a group of high-salaried workers who deliver results. The Big Three of the Boston Celtics not only dominated the basketball court this year, they've also topped the list of highest-paid athletes in the Bay State.
Download the Article (PDF 260K)
Close to the vest
January 23, 2009
Biometric tech firm uses Super Bowl to test viewer responses to ads.
Download the Article (PDF 108K)
Sox ready new TV ad for Sunday
January 15, 2009
The Boston Red Sox said that the team is planning to launch a TV advertising campaign that will debut during local broadcasts Sunday of the National Football League's AFC and NFC Championship Games Sunday.
Download the Article (PDF 348K)
Third and Goal: Studios help NBC pass 90 percent Super Bowl sellout
January 12, 2009
With three weeks to go before NBC kicks off Super Bowl XLIII, this network has thrown its two-minute offense into gear, closing two key studio sponsorships as part of a sustained push for movie dollars.
Download the Article (PDF 148K)
SIKIDS.com Video Captures Highlights from Championship Games at Pop Warner Super Bowl
January 5, 2009
Footage of game-breaking plays and decisive moments of some of the nation's most talented players spanning all ages is featured on SIKIDS.com.
SIKIDS.com Features Photo Gallery of 52nd Pop Warner Super Bowl.
January 5, 2009
SIKids.com posted a complete photo gallery featuring key moments from this year's Pop Warner Super Bowl.
A Ball at the Breeders' Cup
November 3, 2008
Breeders' Cup president and CEO Greg Avioli and wife Cheryl with Maroon 5 before the band's performance at the Breeders' Cup Grey Goose Winner's Circle Gala at the Hollywood Paladium.
Download the Article (PDF 76K)
The Breeders' Cup Legends Tour Launches in Boston at Suffolk Downs.
October 3, 2008
Legendary Jockeys Laffit Pincay Jr, Angel Cordero Jr and Pat Day sign autographs for Suffolk fans at the first stop on their 11-city tour leading up to the 25th Running of the Breeders' Cup at Santa Anita October 24-25.
A Run to Honor Fallen Soldiers
August 3, 2008
In dramatic Remembrance, Patriots Run a Mile for Every Soldier Killed in Iraq. All 4,129 of Them.
Conover Tuttle Pace Receives First Bell Ringer Awards
June 4, 2008
"On Monday, the New England Publicity Club awarded Conover Tuttle Pace with its first Bells at the 39th Annual Bellringer Awards. CTP was recognized for its work with E.B. Horn, Cameron Art Museum and Golf East Lothian."
Download the Article (PDF 76K)
Area's Largest Advertising Firms: #17 Conover Tuttle Pace
March 7, 2008
Conover Tuttle Pace has been ranked number seventeen in the Boston Business Journal's list of "Area's Largest Advertising Firms" for 2008.
Download the Article (PDF 80K)
North America's Top Golf Resorts: Pinehurst Resort
February 25, 2008
"Eight 18-hole layouts give Pinehurst the most golf on any US resort (and second on earth). This slate, combined with a wide assortment of amenities, dining and lodging choices... makes this classic a flexible enough choice to meet anyone's golf travel need."
Download the Article (PDF 132K)
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