Sure, we get some ink (or pixels) for the work we do. And the occasional award, too. It’s nice, really. But the real satisfaction comes from seeing our clients achieve their business goals through our shared efforts.
For the second year in a row CTP won our category at the MITX Interactive awards, the largest and most prestigious awards competition in the country for interactive and web innovations.
There were over 180 finalists across 30 categories, representing the work of New England's best interactive shops and agencies.
CTP won the eCommerce category for the Gingerbread Construction Company website, which is the online presence for two retail outlets, allowing users to purchase any of their delicious products, buy and redeem gift cards and coupons.
Check out the details:
The restoration of famed Pinehurst No. 2, which is scheduled for completion in Spring 2011, has received quite a bit of coverage this fall from national and regional media outlets.
Congrats to CTP's Julie McCullagh for being named best young creative in Boston by The Ad Club at this year's Hatch Awards. The "Just Hatched" award recognizes up and coming junior creatives with less than two years in the industry. The team also brought home a silver Hatch Bowl for their work on the Miami Dolphins campaign, a bronze Hatch Bowl for a Red Sox Spot and several Merits. Well done.
CTP is proud to be named a finalist in the 15th Annual MITX Interactive Awards for our work on the Gingerbread Construction Company eCommerce website, which we launched in November '09. The MITX Awards is the largest and most prestigious awards competition in the country for interactive and web innovations.
One of our Red Sox TV spots, "Shapes" is a finalist for the People's Choice Award for the 2010 Hatch Awards, that recognize the best in advertising and marketing in the New England area. The spot was created to promote a minor league double header at Fenway this summer.
On September 15th, K-NFB announced that their highly anticipated Blio e-reader would be available for download on September 28th. CTP gave engadget.com an exclusive to break the news, igniting a buzz in the online tech community and on Twitter, sparking over 280 tweets on September 15th alone.
The North Carolina resort was named the "Best Getaway for Year-Round Play" by US Airways magazine.
Boston.com paid a visit to the Cabot Creamery factory and a Cabot dairy farm, Liberty Hill Farm, to get a taste of the Cabot Cooperative and its award-winning Cheddar.
CTP is in the running for an Award Crystal in the Media Relations Campaign and Viral Campaign categories, for introducing Blio at CES and for our "Golden Tate sings Taylor Swift" viral video. The winners will be announced in NYC on October 6th...fingers crossed!
The Ad Club of Boston hosted a city-wide SCVNGR hunt to find the 2010 Hatch Award judges. Six CTP teams competed, and our very own Pete and Chelsea took home the winning prize.
Innerscope measured biometric responses to BP's apology ad following the oil spill. The differing reactions among men and women were striking.
Patriots' #1 draft pick Devin McCourty visited the Modell's in Medford to help Pop Warner players gear up for their football season.
Frommer's features Golf East Lothian's Green Craig as one of the 17 luxury hotels in the world well worth the splurge.
Leading international sports publication, SportsPro Magazine sits down with Panini CEO, Mark Warsop to discuss Panini's newly established, leading presence in the US trading card and sticker collecting markets.
Links Magazine features Pinehurst as one of "18 ways to share the experience of golf with Dad," and MSNBC.com features Pinehurst's Golf Academy as one of the "top spots to stay, play and learn."
CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf.
The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football Club and the Sporting Clube de Portugal. On the heels of the FIFA World Cup frenzy, the exciting event is the first soccer game to be played in the Boston ballpark since 1968.
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CTP earned eight awards for public relations excellence at The Publicity Club of New England’s annual Bell Ringer Award Ceremony. In the company of the most prominent PR agencies across New England, CTP’s eight Bells were among the top five won by any agency.
CTP also became the first agency recognized twice for a “New or Social Media Campaign” award, a new category in the 2010 lineup. CTP was honored with Bells for our work with Innerscope Research, Breeder’s Cup World Championships, Blio and Wrightsville Beach PR campaigns.
Gold: Wired Features Innerscope Research
CTP recently earned the AICP award for Best of Boston for our “I Am” spot, a campaign that highlights Eastern Bank’s commitment to their individual customers and their emphasis on working together as a team. The ninth annual competition honors creative excellence in editorial, design and visual effects.
"What could be more fitting an honor for a spot about Teamwork than this? We took a great idea and partnered with a world class editorial and production company. We're thrilled for our client, and everyone involved that helped make this a success," said Executive Creative Director Grant Pace
CTP's dynamic and empathetic spot has helped the New England bank counter the competition by portraying how Eastern Bank genuinely cares about the communities it serves--a quality that national banks often lack. By creating the "I Am" campaign, CTP has given Eastern Bank an advantage over other prominent national banks. It is a well-deserved honor for CTP.
Jimmy Kennedy, chef for Cabot Creamery, puts a new spin on the American classic grilled cheese with the "Ver-Monte Cristo."
Golf.com features Pinehurst Resort in a guide to North Carolina Golf Courses stating, "To serious traveling golfers, the very name conjures up images of reverence and awe."
As part of the Cabot Creamery Co-op, Liberty Hill Farm, in Rochester, Vt., provides a true farming getaway complete with homemade meals and the opportunity to experience dairy farming.
CTP won the AdWeek BUZZ Award for Best Use of PR Tactics for its work generating Marketing Buzz for Blio. With an innovative plan, CTP turned Blio into what NPR dubbed "the darling of the Consumer Electronics Show."
MedExpress Urgent Care Clinic’s chief medical officer Bryan Stutchell, M.D., was featured as a medical expert in Costco Connection’s piece on hydration and health, as well as in Kiwi Magazine’s piece on natural first aid. MedExpress also was the subject of a Charleston Sunday Gazette about the growing success of urgent care in West Virginia and across the country.
The grass is always greener…at Pinehurst. Boston Globe Magazine features the resort and famed Pinehurst No. 2, which has played host to more major championships than any other course in the country. A compelling persuasion to visit the country’s first and largest golf resort.
CTP earned the national award for its work unveiling Blio to media at the Consumer Electronics Show (CES) in January. Our outreach generated significant coverage across a broad spectrum - from trades and TV to bloggers and print. NPR called it “the best product at CES.” CNN wrote, “ Amid a crowd of promising new electronic readers at CES, this one stood out.” The LA Times suggested that Blio “promises to put those gray-scale displays to shame.”
This and so much more generated overwhelming consumer anticipation, heavy traffic to blioreader.com, interest from potential business partners and substantial social media traffic. In fact, the buzz could be summed up by this Tweet: “Blio is the media darling of CES.”
"Introducing what we think is a game-changer in the eReader market during the hyper-competitive CES presented us with a very real challenge. The results were gratifying," said CTP SVP Brian Heffron. "While we don't do what we do to win awards, it is an honor to be recognized by your peers and to be placed in the same category as some of the nation's biggest, most recognized brands."
Read our press release here (PDF 148K)
The Boston Globe unveiled a spirited new ad campaign that CTP created and produced with the Red Sox and NESN. “The Nation Lives” campaign employs our fresh depiction of the players’ personalities off the field. It will be broadcast throughout the season on NESN, in print and online ads and stars David Ortiz, John Lackey, Jonathan Papelbon, Jason Varitek and Tim Wakefield.
The Boston Business Journal profiled Innerscope Research and its CEO, Dr. Carl Marci. Writer Lisa van der Pool, who experienced a full demonstration of Innerscope’s technology, also appeared on New England Cable News to discuss how advertisers are increasingly turning to biometrics and measuring emotional engagement to understand their audiences.
Cabot Creamery CEO Richard Stammer sits down with CEO Corner to discuss the fundamentals of heading up a cooperative, rising milk prices and the state of dairy farming in New England.
Cabot Creamery Chef Jimmy Kennedy whips up a candied apple and cheddar cheesecake on the Fox Morning Show in Hartford just in time for Valentine's Day.
Ray Kurzweil’s interactive e-book platform, Blio, debuts with significant press coverage at the 2010 Consumer Electronics Show in Las Vegas. The Show began with CNN.com calling Blio "one of eight products to watch." CNBC and MSNBC kicked off live coverage from the Show floor with demonstration of Blio. And coverage continued throughout from outlets including National Public Radio, CBS News Sunday, CNET, Gizmodo, BBC News and Los Angeles Times, among others.
Initial work will include a new NBA basketball product launch Feb. 11-14 at the NBA All-Star Game in Dallas, TX. CTP will support Panini’s mission to redefine domestic NBA trading cards by strengthening connections with existing NBA card enthusiasts, youth basketball participants and engaging prospective collector markets.
Vermont cheese, anyone? The Providence Journal featured Cabot Creamery's Broccoli-Cheddar Soup recipe in a story on hearty comfort foods.
Ray Kurzweil, whose Singularity theory has become a cult hit, gets into the e-book fray by launching a new free e-reader software designed for PCs and iPhones.