Archive 2009 | Conover Tuttle Pace

News

Sure, we get some ink (or pixels) for the work we do. And the occasional award, too. It’s nice, really. But the real satisfaction comes from seeing our clients achieve their business goals through our shared efforts.

Archive - 2009

Innerscope Research study featured in MediaPost

December 4, 2009

While Innerscope found that engagement with auto ads fell from 2008 to 2009, its study also revealed that some themes and concepts resonate with consumers regardless of the economic climate.

Read the Marketing Daily Article

Conover Tuttle Pace Wins MITX Interactive Award for Microsoft Website Design

November 18, 2009

CTP earned the award for its design and development of Microsoft New England Research and Development Centerʼs website (www.microsoftcambridge.com), beating ﬁnalists Genuine Interactive, Jack Morton Worldwide, iMarc LLC, PJA Advertising and Marketing, and Small Army. The website is part of a comprehensive, integrated marketing and communications program, including the use of out-of-home and interactive media, that CTP developed and manages for Microsoft.

“Not only is it incredibly rewarding to win such a prestigious award and to be recognized by your peers, but weʼre extremely proud to share it with a great client,” said Michael McCrary, Interactive Director at CTP. “Working on a project like this is rewarding in itself because a company like Microsoft understands how a great site can reach its target audiences. We worked closely with Microsoft to deliver a site that leveraged our brand campaign and that helps to communicate the personality of the people and teams at the campus.”
Download the Press Release (PDF 68K)

This test gets under your skin

November 9, 2009

Traditional methods of evaluating a pilot or movie trailer have relied on focus groups expressing opinions by chatting, filling out questionnaires, pushing buttons or adjusting dials. But that's all so 20th century. Today, the options include a few of the space-age variety, like determining not just what people say they think, but how they subconsciously feel.

Download the Article (PDF 7M)

Innerscope Research featured in the Boston Globe

September 6, 2009

TV networks and advertisers are utilizing Innerscope's biometric research to understand how well programming and advertising engages with viewers.

Download the Boston Globe article
Read the article online at Boston.com

Pinehurst Resort's fall golf packages featured in Boston Globe and ForbesLife

August 14, 2009

Pinehurst Resort's Back2Back golf package, designed in commemoration of the resort hosting the 2014 U.S. Open and U.S. Women's Open in back-to-back weeks has been featured by the Boston Globe and was named ForbesLife "Find of the Day."

Download the Boston Globe Article
Download the ForbesLife Article

Brands on the Run

August 7, 2009

Innerscope Research was featured in a story about the intersection of sport and brands for the Cannes Lions Daily News - the official magazine of the Cannes Lions International Advertising Festival.

Download the Article (PDF 876K)

USA Today features Pinehurst

July 31, 2009

USA Today features Pinehurst as a vacation destination, as well as a place to call home.

Download the Article (PDF 512K)

Emotion Detectors

July 4, 2009

New Scientist featured Innerscope Research in a story about emotion-sensing technologies.

Download the New Scientist article
Read the article at NewScientist.com

Helping New Balance Hit its Stride

June 11, 2009

When it came to buying our first pair of running shoes, many of us put on a pair of New Balance and never looked back. Part of the appeal was the company’s Boston roots, and part of it was the brand’s steadfast dedication to making running a better experience. That’s why we were so excited when New Balance hired us to provide marketing support for its retail stores around the country. We recently rolled out print, radio, online and in-store executions. The Sports Business Journal has the rest of the story.

Download the Article (PDF 152K)

Boston Business Journal Sits Down with CTP's Grant Pace

June 8, 2009

From beer commercials, to banking, to classic Red Sox "moments," Grant Pace has been a part of many successful, high-profile advertising campaigns. The Boston Business Journal recently visited our office to interview our Executive Creative Director for its June 5-11, 2009 issue.

Download the Article (PDF 3.4M)

CTP Helping DA, Teens With Dating Violence PSA

June 5, 2009

CTP is working with Middlesex (MA) District Attorney Gerry Leone’s office on a creative initiative to counter teen dating violence. High school students from across the county produced public service announcements (PSAs) aimed at drawing attention to this very real issue, and their peers will vote on the best spot. We will professionally edit and produce the winning PSA before it’s aired on Boston TV. The Boston Globe reported on the program.

Read the Article (Boston.com)
See the Finalists (Boston.com)

CTP Picks Up 5 Awards

June 3, 2009

At CTP, none of us got into the PR or ad business to win awards. We do what we do because we enjoy the actual work. But it's nice when that work is singled out by our peers. So we were especially proud Monday night when we picked up five awards, including three coveted Silver Bells, at the Publicity Club of New England's 40th annual Bell Ringer Awards ceremony.

The Bell Ringer Awards have become the mark of outstanding achievement for New England public relations and communications professionals. So we thank our clients for allowing us to follow our passion and deliver memorable communications on their behalf. Check out the honored work:

Silver Bell: Clean Power Now (Advocacy Advertisement) (PDF 1.4M)
Silver Bell: Run for the Fallen (Feature Placement / Series)
Silver Bell: Innerscope Research, "Popular Science" (Online Feature)
Merit Award: Innerscope Research, "ABC Good Morning America" (National TV feature)
Merit Award: Breeder's Cup (Special Event Campaign)

Red Sox and CTP debut "Moments" campaign

April 21, 2009

The Boston Red Sox, in collaboration with Boston-based Conover Tuttle Pace, have created the "Moments" campaign that will celebrate some of the most amazing moments in Red Sox history both on and off the field.

Read the Press Release (PDF 96K)
Watch Video...
See it in USA Today (PDF 88K)
See it in The Boston Globe (PDF 120K)
See it in Business Daily (PDF 1.6M)

Red Sox spots featured on NESN

March 23, 2009

NESN aired a segment on the making of TV spots created by CTP for the Red Sox, featuring Tim Wakefield and Manny Del Carmen.

Watch Video...

The Top Five Most "Emotionally Engaging" Super Bowl Ads

February 3, 2009

Media-Research Firm Innerscope: It's the Economy, Stupid

Download the Article (PDF 252K)

Science of Super Bowl Ads

February 2, 2009

Innerscope Research featured on Good Morning America. CEO and co-founder Dr. Carl Marci explains the science behind Innerscope's biometric research.

Watch Video...

Calibrating Cheers

January 29, 2009

Technology will measure football fans' every sudden gasp and wild shout.

Download the Article (PDF 248K)

Innerscope Research featured on NECN Business Day

January 24, 2009

Doug Banks, Editor, Mass High Tech discusses Innerscope Research and its new technology that helps advertisers target viewers by monitoring their physical and biological reaction to advertising and other media.

Watch Video...

Celtics top Hub pro athlete salaries

January 24, 2009

Now here's a group of high-salaried workers who deliver results. The Big Three of the Boston Celtics not only dominated the basketball court this year, they've also topped the list of highest-paid athletes in the Bay State.

Download the Article (PDF 260K)

Close to the vest

January 23, 2009

Biometric tech firm uses Super Bowl to test viewer responses to ads.

Download the Article (PDF 108K)

Sox ready new TV ad for Sunday

January 15, 2009

The Boston Red Sox said that the team is planning to launch a TV advertising campaign that will debut during local broadcasts Sunday of the National Football League's AFC and NFC Championship Games Sunday.

Download the Article (PDF 348K)

Third and Goal: Studios help NBC pass 90 percent Super Bowl sellout

January 12, 2009

With three weeks to go before NBC kicks off Super Bowl XLIII, this network has thrown its two-minute offense into gear, closing two key studio sponsorships as part of a sustained push for movie dollars.

Download the Article (PDF 148K)