News
Sure, we get some ink (or pixels) for the work we do. And the occasional award, too. It’s nice, really. But the real satisfaction comes from seeing our clients achieve their business goals through our shared efforts.
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A CTP Christmas Miracle
A CTP Christmas Miracle
December 23, 2011
One of our media planners, Katelyn lost her engagement ring on the train to work yesterday. After a flurry of tweets and Facebook posts and a frantic call to the MBTA, the station's train master announced a search for the ring, and within the hour, the family heirloom was returned. Local media jumped on the story and held an impromptu press conference at North Station to cover the Christmas miracle. Take a look at the stories:
MedExpress' Dr. Bower talks taste buds with Woman's Day
MedExpress' Dr. Bower talks taste buds with Woman's Day
July 26, 2011
Did you know the average adult has between 2,000 and 10,000 taste buds? Dr. Nicholas Bower, district medical director at MedExpress, shares the secrets of taste buds with Woman's Day's Amanda Greene.
Download the Article (PDF 540K)
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PR Week profiles Restoration of Pinehurst No. 2 campaign
PR Week profiles Restoration of Pinehurst No. 2 campaign
July 25, 2011
PR Week featured CTP's campaign for the restoration of Pinehurst No. 2 as one of it's exceptional PR campaigns. This case study series profiles recent campaigns that, in addition to generating positive press, display significant, measurable business results.
CTP Named Finalist for Two National PR Awards
CTP Named Finalist for Two National PR Awards
July 22, 2011
We are proud, and honored, to have been named a finalist in two categories for PR News' Platinum PR Awards. Our work with the Breeders’ Cup World Championships and Pinehurst Resort was recognized in the marketing communications and influencer communications categories, respectively. We're up against some impressive competition, and are the only independent agency to be named a finalist in each of the two categories. The awards will be presented September 14 in New York City.
Alberta Golfer features Pinehurst Resort
Alberta Golfer features Pinehurst Resort
June 22, 2011
Alberta Golfer featured Pinehurst Resort and the restoration of No. 2 in the travel section of its 2011 annual.
Download the Article (PDF 7M)
Run to Home Base
Run to Home Base
June 13, 2011
The Red Sox Foundation and Mass General Hospital held its 2nd annual Run to Home Base on 5/22. The 9K raises funds for the Home Base Program, which helps New England service members and their families dealing with Post Traumatic Stress Disorder and Traumatic Brain Injuries. The race starts and ends at Fenway Park, with runners crossing home plate in front of the iconic Green Monster.
CTP secured onsite media coverage that included interviews with Chairman of the Boston Red Sox Tom Werner, Senator Scott Brown, Lt. General John Kelly and several of the 2000+ participants (a mix of veterans, active duty soldiers, and family members) as well as two features on Boston's FOX 25 Morning show and WCVB.
Hit the Road to Pinehurst Resort
Hit the Road to Pinehurst Resort
June 13, 2011
In addition to promoting Pinehurst as a bucket list golf course, CTP works to raise Pinehurst Resort's profile as a travel destination. Charlotte is an influential market in the Carolina region where Pinehurst receives a significant amount of business, so in our targeted regional outreach that's where we began. In its June issue, Charlotte Magazine featured the Spa at Pinehurst, the restoration of No. 2 and breakfast at The Carolina Room in a travel article on the Pinehurst and Southern Pines area. The article, with 5 color photos, focused on Pinehurst Resort for three of its seven recommendations.
Download the Article (PDF 9.8M)
Read the Article Online
Pinehurst No. 2's "return to the pinnacle of American golf"
Pinehurst No. 2's "return to the pinnacle of American golf"
May 18, 2011
The coverage of the restoration of Pinehurst No. 2 continues with major feature stories in Departures Magazine and Golf Digest. Both deliver powerful testimonials to distinct target audiences for the resort-the luxury traveler and the golf enthusiast.
AdClub's Rosoff Awards finalist
AdClub's Rosoff Awards finalist
May 13, 2011
This week, the South Boston Hope & Recovery Coalition was nominated for an AdClub Rosoff Award, one of only five awards presented to a group of 20 finalists. The Rosoff Awards recognize the "smart companies and successful people who are changing the face of Boston."
We're proud to work with an organization that supports Boston, and honored that the website we launched last August helped the Coalition become a finalist in the Marketing to a Diverse Audience category.
The Biggest New Golf Course Opening of 2011
The Biggest New Golf Course Opening of 2011
May 9, 2011
Forbes' Larry Olmsted, one of the world's leading experts on golf travel and courses, named Pinehurst No. 2 "the biggest new golf course opening of 2011." His overwhelmingly positive review contains statements like "now nothing less than the best inland public course in North America," "I was blown away," and closes with "It’s gorgeous. Go see for yourself. If you love golf you have to."
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