Suffolk Downs

The new owners of Suffolk Downs racetrack had invested in major facilities upgrades and sought to re-brand the racetrack in an effort to broaden the fan base beyond the established core horse racing fans. As part of the re-branding effort, CTP developed a fully integrated campaign that would promote the new offerings at the track and position it as a key component of the Boston sports community. We developed and launched the “Odds” campaign in print, online and direct mail to reposition the racetrack, resulting in double digit increases in attendance and wagering.