Red Bend

Red Bend Software is the market leader in Mobile Software Management and Firmware Over-the-Air (FOTA). To re-establish its market strength and reach new customer segments, the company wanted to re-introduce the brand to four customer sets across the industry: manufacturers, operators, software developers, and platform providers. Our campaign, “Bend Rules. Break Boundaries,” launched at 3GSM in Barcelona, Spain, through a coordinated trade show presence and online advertising.

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