Pinehurst

While its rich history, tradition and wealth of great courses make Pinehurst Resort a fixture in golf publications, the resort knew it needed to go beyond golf media to reach high-end travelers. So we leveraged a variety of vehicles, like the introduction of the exclusive Pinehurst Sabbatical and the creation of high-end promotions, to reach key non-endemic media like Forbes Traveler, Wall Street Journal, and Bloomberg Markets.

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• PR