New Balance

As the number two athletic footwear brand in the US, New Balance boasts wildly loyal customers who swear by the brand's comfort and performance. CTP works with New Balance's 167 franchised stores to expand on that loyalty with an integrated campaign that drives customers to the closest New Balance Store to experience the ultimate expression of fit and service. Print, radio, interactive and point of sale all work together to communicate a consistent, yet localized brand message.

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