Kurzweil

The brainchild of inventor/futurist Ray Kurzweil, Blio is a free application that delivers a rich digital book experience unlike any other e-Reader. For an early 2010 scheduled launch, CTP designed an e-commerce website, then implemented a comprehensive public relations program to unveil Blio at the Consumer Electronics Show. Just a few of the outlets that helped generate significant anticipation included CNBC, MSNBC, CBS Sunday Morning, CNN.com, NPR, Financial Times, Wired, Los Angeles Times, CNET and Gizmodo. Our success may have been summed up by this Tweet: “Blio is the media darling of CES.”