E.B. Horn

The Great Diamond Hunt

For 167 years, customers have flocked to E.B. Horn for fine jewelry.  What this legendary store offers in decades of local heritage, however, large, franchised competitors offer in locations and marketing budgets. To generate pre-holiday buzz and re-affirm E.B. Horn as downtown Boston’s most trusted name in quality diamonds, CTP created "The Great Diamond Hunt," a citywide scavenger hunt for a “lost” $25,000 diamond ring. We combined guerilla, online, and traditional approaches. Winner of multiple awards, the campaign drew TV coverage in more than 35 markets nationwide, as well as significant in-market media coverage.

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• Interactive
• PR