Clean Power Now

As a clean energy advocate, Clean Power Now was locked in an intense, lengthy battle with opponents of the Cape Wind project, including most of the state’s Congressional delegation. When Federal regulators announced public hearings for the project in Boston, Clean Power Now hired CTP to develop a strategy to encourage support and drive attendance. We created a campaign through newspaper, radio and online advertising to activate the silent majority who see the project as an answer to record oil prices and part of the solution to global warming. The result was an overwhelming show of support at the hearings. The tide of public opinion shifted as the debate became reframed.

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