• National PRWeek Awards Finalist

    Mar 8

    CTP and Pop Warner were honored as a finalist for Crisis and Issues Management Campaign of the Year at the national PRWeek Awards in New York City. The national campaign communicating Pop Warner’s proactive player safety measures was named one of the five

  • The Challenges of Tech Marketing

    By: 
    Mark Fredrickson
    Mar 7

    After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next. 

  • Branding your company's conscience

    By: 
    Brian Heffron
    Dec 3

    You’re going to get something wrong this week. Maybe today. Every organization does. And your customers know it.

    But how should you handle that mistake when it touches the heart and soul of your brand?

  • WHY A PR BOUNTY WILL DAMAGE YOUR BRAND

    By: 
    Brian Heffron
    Oct 26

    If you have strep throat, a lozenge isn't going to provide lasting relief. You need a professional who will diagnose and treat the problem with something more powerful. As a maker of "softish cough drops," Pine Brothers probably knows that about its product.

  • PR Lessons from the Pink Ribbon

    By: 
    Jenna Browning
    Feb 13

    “Public Relations Disaster” is not necessarily the type of headline you expect to follow a funding announcement. But when you are the largest, most visible breast cancer organization, and you pull annual funding for breast cancer screenings from the largest provider of reproductive health services, a political, religious and ethical firestorm is inevitable.

  • Why Lockouts Are Bad PR

    By: 
    Courtney Megliola
    Nov 18

    The National Basketball Players Association announced this week it had rejected the latest offer regarding its collective bargaining agreement and now it will be up to the courts to decide the fate of this year’s NBA season.

  • Lessons of an anticipated product release

    By: 
    Brian Heffron
    Oct 7

    It was a difficult week for one of the world’s most iconic companies. Obviously, the saddest news from Apple was that its visionary, Steve Jobs, died too young after years of failing health.  While his legacy as an innovator, inventor and marketing genius is secure, some worry about the future of the company he fastidiously built.

  • Netflix to its Customer: It’s Not You, It’s Me.

    By: 
    Courtney Megliola
    Sep 21

    The apology on Sunday by Netflix CEO Reed Hastings reminds me of a long overdrawn breakup. Two months ago, Netflix announced a change in its pricing and has been inundated with unhappy customer response since. Then on Monday, Hastings made another announcement that stunned the marketplace.

  • Is there really bad press?

    By: 
    Brian Heffron
    Sep 6

    With today’s fast-moving news cycles and a forgiving (or forgetful) public, some wonder if there really is such a thing as bad publicity. Michael Vick’s $100 million contract showed that you can recover from a storm of bad stories, not to mention PETA protests and prison time.

  • Brands can score associating with today’s news

    By: 
    Brian Heffron
    Jul 14

    The day after Derek Jeter homered to become the first New York Yankee to record 3,000 hits, a couple of sports talk radio hosts and callers were ridiculing Christian Lopez, the fan who caught the ball. He was “an idiot” because he was going to give the ball to Jeter for, essentially, a pair of tickets and an autograph.

  • My Paperless Driveway

    By: 
    Todd Graff
    May 23

    One day last week, as she often does, my daughter tore off down the driveway to pick up that morning gift of information. Only this time she came to a sudden halt, turned back and screamed, “Daddy, your newspaper’s gone.”

  • When failure is an option

    By: 
    Kelly Brennan
    May 4

    As a handicapper, part of Joe Drape’s job is to predict the winner of the Kentucky Derby.

    Every year.

    In the New York Times.

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