I've never watched an NBA D-League game and, even as a college hoops junkie, can't say that I've ever been tempted. But I wonder if all of us in the content business should glance at one this winter. Not for the basketball but for the platform on which it will be delivered. It may just be the future - for sports fans and those catering to sports fans.
Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do it right, those weeks can turn into years.
The media landscape is about to change yet again. As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.
Statistics are a boon to online advertising. They allow us to gauge the effectiveness of campaigns, diagnose issues with content and answer the big question, “How popular is my site?” Without statistics, site owners (and advertisers) would be blind.