• Welcome to the Future

    By: 
    Todd Graff
    Nov 27

    I've never watched an NBA D-League game and, even as a college hoops junkie, can't say that I've ever been tempted. But I wonder if all of us in the content business should glance at one this winter. Not for the basketball but for the platform on which it will be delivered. It may just be the future - for sports fans and those catering to sports fans.

  • Zeroing in on the consumer

    By: 
    Brian Heffron
    Aug 2

    You know those life-altering choices you face every day? Harpoon or Sam Adams? Black raspberry or mocha chip?

    P&G calls them the First Moment of Truth, when the consumer settles on what to buy. Studies tell us it often happens in the first seven seconds.

  • Upfront about digital content

    By: 
    Phyllis Maguire
    Mar 6

    This spring several major web companies are hoping to use “Digital Content New Fronts” to capture a portion of the $9 billion dollar upfront marketplace traditionally owned by television.

  • Why Google+ Matters

    By: 
    John Ediger
    Feb 10

    Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.

  • What makes Betty White, A Tailor and a Monster Super?

    By: 
    Alexandra Paparsenos
    Feb 3

    Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do it right, those weeks can turn into years.

  • Twitter banking on new ad approach

    By: 
    Phyllis Maguire
    Jul 18

    The media landscape is about to change yet again.  As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.

  • Cookies, privacy and Germany: The future of web stats

    By: 
    John Ediger
    Feb 11

    Statistics are a boon to online advertising. They allow us to gauge the effectiveness of campaigns, diagnose issues with content and answer the big question, “How popular is my site?” Without statistics, site owners (and advertisers) would be blind.

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