Just when you’d had your car radio presets programmed to your favorite stations, you may have to change one of them again. If you love oldies music and one of your favorite stations is Oldies 103.3, WODS, you’ll need to search for a new station.
It takes a lot to make Jim Rome look at least somewhat sympathetic. Actually, not sure it’s ever been done before. But David Stern found a way earlier this week, delivering the sort of churlish answer that made him look childish and insensitive. And, in doing so, reinforced a key lesson to anyone in the communications business: You can never prepare too much for an interview.
As public relations practitioners, we're constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don't have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.
Just when listeners were getting over the fact that Star 93.7 FM is no longer on air, the 93.7 format will be changing once again. Only six years after the flip to Mike-FM, a DJ-free station that featured classic hits from the 60s through the 90s with a heavy 80s focus, 93.7 will now be simulcasting the sports powerhouse WEEI come Monday, September 12.
With today’s fast-moving news cycles and a forgiving (or forgetful) public, some wonder if there really is such a thing as bad publicity. Michael Vick’s $100 million contract showed that you can recover from a storm of bad stories, not to mention PETA protests and prison time.
One day last week, as she often does, my daughter tore off down the driveway to pick up that morning gift of information. Only this time she came to a sudden halt, turned back and screamed, “Daddy, your newspaper’s gone.”
I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphillI dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it.
Statistics are a boon to online advertising. They allow us to gauge the effectiveness of campaigns, diagnose issues with content and answer the big question, “How popular is my site?” Without statistics, site owners (and advertisers) would be blind.