• Risk and recklessness

    By: 
    Rick Humphrey
    May 16

    The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.

  • For some marketers, every day is Mother’s Day

    By: 
    Courtney Megliola
    May 10

    As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.

  • INFOGRAPHIC: Marketing to Mom-fluencers

    By: 
    Jim Dowd
    May 9

    As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.

  • What can marketers learn from Jay Gatsby?

    By: 
    Andy Shea
    May 2

    This time last May I was discussing twisted love triangles, hit-and-run automobile murders, and debauchery-laden parties with a fascinated group of sixteen-year-old boys and girls. My job required it. I was an English teacher. We weren’t focusing on the news, or a trashy reality show, or an R rated film.

  • The Challenges of Tech Marketing

    By: 
    Mark Fredrickson
    Mar 7

    After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next. 

  • Brewing consumer experience

    By: 
    Jim Dowd
    Dec 3

    Are you helping your audiences experience your brand the way they want?

    The answer has a lot to do with how you market to them, engage them though communications channels and how you design and package products that meet their expectations.

  • WHY A PR BOUNTY WILL DAMAGE YOUR BRAND

    By: 
    Brian Heffron
    Oct 26

    If you have strep throat, a lozenge isn't going to provide lasting relief. You need a professional who will diagnose and treat the problem with something more powerful. As a maker of "softish cough drops," Pine Brothers probably knows that about its product.

  • The mobile toddler

    By: 
    Brian Heffron
    Sep 21

    The digital dependence of kids has escalated every year. They are entranced by a screen of some sort, seamlessly bouncing from iPad to a Kindle Fire to Xbox to the desktop, never missing a beat. Now, an increasingly younger audience is influencing the digital revolution. Thirty-seven percent of U.S. children between 4-5 years-old use a device like the iPad or smartphone. As crazy as it seems, they're an important audience. Learn how to engage them on their terms.

  • Don't get caught in the mood regulator

    By: 
    Jenna Browning
    May 3

    We normally don’t talk about our clients here at Shop Talk. We like to think this is an independent forum for the exchange of thoughts, reviews and ideas. But we’re making a little bit of an exception today because we think a piece of research from one of our clients is a must-read for anyone even remotely involved in marketing.

  • Game of Thrones: Season Two is Coming

    By: 
    Brittany Sullivan
    Mar 29

    Teen sensation “The Hunger Games” may have stolen the box office spotlight this past week, but now it’s time for a different New York Times bestseller to take center stage. Westeros enthusiasts and Daenerys Targaryen fans everywhere (me included) are eagerly awaiting the season two premiere of HBO’s hit series, "Game of Thrones," airing this Sunday, April 1st.

  • A “Stand-Up” Approach to Do-It-Yourself Marketing

    By: 
    Andrew Krepow
    Feb 27

    Comedian Louis C.K. has quietly, but also rightfully, earned an incredibly lengthy list of accolades. He has his own Emmy-nominated TV show; his recent Grammy-winning comedy album was the first stand-up comedy film shown at the Sundance Film Festival; and most recently he conducted a marketing experiment that made more than one million dollars.

  • Embrace the cutting room floor

    By: 
    Brian Heffron
    Feb 9

    Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick's 1998 movie, "The Thin Red Line." They were completely edited out of the movie, despite months of filming.

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