• Do you Lulu?

    By: 
    Alexandra Paparsenos
    Apr 26

    Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $90 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average athlete and keep attracting new customers?

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