Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do it right, those weeks can turn into years.
If you were to ask your mother where she’ll be watching game seven of the NBA finals, she might ask if you’re running a fever. But ask where she plans to watch the Super Bowl, and you’re more likely to hear: “We’ve been invited to watch the game at the Mahoney’s house.”