The digital dependence of kids has escalated every year. They are entranced by a screen of some sort, seamlessly bouncing from iPad to a Kindle Fire to Xbox to the desktop, never missing a beat. Now, an increasingly younger audience is influencing the digital revolution. Thirty-seven percent of U.S. children between 4-5 years-old use a device like the iPad or smartphone. As crazy as it seems, they're an important audience. Learn how to engage them on their terms.
Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose.