After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next.
I've never watched an NBA D-League game and, even as a college hoops junkie, can't say that I've ever been tempted. But I wonder if all of us in the content business should glance at one this winter. Not for the basketball but for the platform on which it will be delivered. It may just be the future - for sports fans and those catering to sports fans.
Branding is like dressing for a job interview. It’s a strategic, decisive, and well thought out representation of not only your taste in clothes or style, but also you, as a person – your personality, attitude, and creativity – everything that makes you you. Similarly, a brand’s first impression on a potential customer is crucial in today’s fast-paced, digital age.
Just when you’d had your car radio presets programmed to your favorite stations, you may have to change one of them again. If you love oldies music and one of your favorite stations is Oldies 103.3, WODS, you’ll need to search for a new station.
Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick's 1998 movie, "The Thin Red Line." They were completely edited out of the movie, despite months of filming.
AMC announced last week that its hit show Mad Men would return for a fifth season, pleasing its ardent fan base of 3.2 million viewers. For those of us in advertising, the show is more than just a TV hit. It provides a glimpse into the industry’s history and offers our loved ones a helpful explanation of what we do. If Sterling Cooper Draper Pryce had project managers, explaining my job to my parents would be so much easier.
“Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”