• Agency takes the heat for the latest Big Mac Attack

    By: 
    Rick Humphrey
    Apr 12

    What do you do when you're arguably the biggest brand in the world but you can't connect with millennials? 

    Make fun of depression ads, of course.

  • The Challenges of Tech Marketing

    By: 
    Mark Fredrickson
    Mar 7

    After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next. 

  • Game of Ads

    By: 
    Alexandra Paparsenos
    Feb 2

    The pricey TV spot rarely stands alone these days, particularly on Super Bowl Sunday. If a brand wants to benefit from its $4 million investment it better develop extensions beyond gameday creative.

  • Welcome to the Future

    By: 
    Todd Graff
    Nov 27

    I've never watched an NBA D-League game and, even as a college hoops junkie, can't say that I've ever been tempted. But I wonder if all of us in the content business should glance at one this winter. Not for the basketball but for the platform on which it will be delivered. It may just be the future - for sports fans and those catering to sports fans.

  • Grant's Wish List

    By: 
    Polly Mingledorff
    Aug 7

    Branding is like dressing for a job interview. It’s a strategic, decisive, and well thought out representation of not only your taste in clothes or style, but also you, as a person – your personality, attitude, and creativity – everything that makes you you. Similarly, a brand’s first impression on a potential customer is crucial in today’s fast-paced, digital age.

  • Zeroing in on the consumer

    By: 
    Brian Heffron
    Aug 2

    You know those life-altering choices you face every day? Harpoon or Sam Adams? Black raspberry or mocha chip?

    P&G calls them the First Moment of Truth, when the consumer settles on what to buy. Studies tell us it often happens in the first seven seconds.

  • The Face of Boston Radio is Changing AGAIN

    By: 
    Phyllis Maguire
    Jun 29

    Just when you’d had your car radio presets programmed to your favorite stations, you may have to change one of them again.  If you love oldies music and one of your favorite stations is Oldies 103.3, WODS, you’ll need to search for a new station. 

  • Upfront about digital content

    By: 
    Phyllis Maguire
    Mar 6

    This spring several major web companies are hoping to use “Digital Content New Fronts” to capture a portion of the $9 billion dollar upfront marketplace traditionally owned by television.

  • Embrace the cutting room floor

    By: 
    Brian Heffron
    Feb 9

    Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick's 1998 movie, "The Thin Red Line." They were completely edited out of the movie, despite months of filming.

  • The legends, the one-hit wonders & the comeback kings

    By: 
    Fred Conover
    Feb 2

    Beyond the actual game, the most heated debates in the aftermath of this Sunday’s Super Bowl will center on two expressions of creativity - the commercials and the halftime show.

  • How Mad Men Influenced This Recent Grad's View of the Advertising Industry

    By: 
    Rachel Chapman
    Jan 26

    AMC announced last week that its hit show Mad Men would return for a fifth season, pleasing its ardent fan base of 3.2 million viewers. For those of us in advertising, the show is more than just a TV hit. It provides a glimpse into the industry’s history and offers our loved ones a helpful explanation of what we do. If Sterling Cooper Draper Pryce had project managers, explaining my job to my parents would be so much easier.

  • It ain’t rocket science… or is it?

    By: 
    Steve Angel
    Jun 2

    “Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”

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