• Risk and recklessness

    By: 
    Rick Humphrey
    May 16

    The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.

  • WHY A PR BOUNTY WILL DAMAGE YOUR BRAND

    By: 
    Brian Heffron
    Oct 26

    If you have strep throat, a lozenge isn't going to provide lasting relief. You need a professional who will diagnose and treat the problem with something more powerful. As a maker of "softish cough drops," Pine Brothers probably knows that about its product.

  • The mobile toddler

    By: 
    Brian Heffron
    Sep 21

    The digital dependence of kids has escalated every year. They are entranced by a screen of some sort, seamlessly bouncing from iPad to a Kindle Fire to Xbox to the desktop, never missing a beat. Now, an increasingly younger audience is influencing the digital revolution. Thirty-seven percent of U.S. children between 4-5 years-old use a device like the iPad or smartphone. As crazy as it seems, they're an important audience. Learn how to engage them on their terms.

  • Grant's Wish List

    By: 
    Polly Mingledorff
    Aug 7

    Branding is like dressing for a job interview. It’s a strategic, decisive, and well thought out representation of not only your taste in clothes or style, but also you, as a person – your personality, attitude, and creativity – everything that makes you you. Similarly, a brand’s first impression on a potential customer is crucial in today’s fast-paced, digital age.

  • A Designer's Look at The Republican Primary

    By: 
    Alan Duda
    Feb 15

    Breaking news: In a landslide victory, Buddy Roemer will be the 2012 Republican candidate for President of the United States!

    Sound strange? Maybe, but if we’re projecting the results of the Republican Primary based solely on the candidates’ visual identities, Roemer would be a shoe-in.

  • How Twitter Has Changed Fan Interaction

    By: 
    Courtney Megliola
    Jan 30

    Slowly dying are the days of fans writing to their favorite athletes, then checking the mailbox for an autographed photo, ball or letter in return. Instead, Twitter, Facebook and myriad other social networks are giving fans the ability to connect instantly with sports teams and athletes. And now fans are getting responses that no one expected.

  • Why Lockouts Are Bad PR

    By: 
    Courtney Megliola
    Nov 18

    The National Basketball Players Association announced this week it had rejected the latest offer regarding its collective bargaining agreement and now it will be up to the courts to decide the fate of this year’s NBA season.

  • Netflix to its Customer: It’s Not You, It’s Me.

    By: 
    Courtney Megliola
    Sep 21

    The apology on Sunday by Netflix CEO Reed Hastings reminds me of a long overdrawn breakup. Two months ago, Netflix announced a change in its pricing and has been inundated with unhappy customer response since. Then on Monday, Hastings made another announcement that stunned the marketplace.

Contact

  • Scotch & Sirloin Building

    • Conover Tuttle Pace

      • N.
        • Washington St.
        • Fourth Floor
    • Boston | MA | 02114
    • 617-412-4000 • info@ctpboston.com