• Lessons of an anticipated product release

    By: 
    Brian Heffron
    Oct 7

    It was a difficult week for one of the world’s most iconic companies. Obviously, the saddest news from Apple was that its visionary, Steve Jobs, died too young after years of failing health.  While his legacy as an innovator, inventor and marketing genius is secure, some worry about the future of the company he fastidiously built.

  • Apple of his eye

    By: 
    Todd Graff
    Aug 25

    For obvious reasons, we most associate Steve Jobs with the products that have transformed our everyday lives. Heck, right now, I’m typing this on a MacBook, watching Apple’s stock fluctuations on my iPad and listening to a voicemail from my dad on my iPhone.

  • Good things happen when brands unite

    By: 
    Brian Heffron
    Apr 26

    I recently found myself dreaming about bringing two brands together. My wife was tapping away on her iPad as I was driving along unfamiliar roads during a family vacation. She had access to information that I wanted on the dash. Reading espn.com, watching “Modern Family” episodes or going through email doesn’t make sense at 75 MPH.

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