For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker's own unique cadences captivating. It is the currency of all politicians and some do it in a memorable way.
The Boston Globe recently spotlighted a practice that gave pause to fish eaters in this seafood mecca. It was about a literal “bait” and switch taking place at area restaurants and food stores. The stories exposed discrepancies between what fish is on a menu and what you’re actually eating.
“Which tactic in this campaign surpassed your expectations?”
That was one of the questions winners at the PRNews Digital Awards were asked to address in their brief acceptance speech. As I sat there trying not to throw up at the prospect of having to give an acceptance speech, my mind immediately went to what I would consider to have been our most (surprisingly) effective tactic from Zenyatta’s “Quest for Perfection Campaign” for Breeders’ Cup.
The media landscape is about to change yet again. As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.
In the PR world, there is a saying, “expect the unexpected.” That’s especially true when you are doing an event or large-scale promotion. Monday’s “Free Slurpee Day” by 7-Eleven was a great idea, but a perfect example of why you should always have a plan B in place.
“Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”
I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphillI dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it.
The press release is dead. Long live the press release. It’s been five years since Tom Foremski famously bemoaned press releases in his “Die! Press Release! Die! Die! Die!” post. But a funny thing happened on the way to its imminent demise. Despite intense debate and attempts to fundamentally alter their structure (see: social media releases), press releases continue to thrive and play a major role in news distribution.