• Content Strategy for the Web

    By: 
    John Ediger
    Aug 27

    Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose.

  • Grant's Wish List

    By: 
    Polly Mingledorff
    Aug 7

    Branding is like dressing for a job interview. It’s a strategic, decisive, and well thought out representation of not only your taste in clothes or style, but also you, as a person – your personality, attitude, and creativity – everything that makes you you. Similarly, a brand’s first impression on a potential customer is crucial in today’s fast-paced, digital age.

  • Zeroing in on the consumer

    By: 
    Brian Heffron
    Aug 2

    You know those life-altering choices you face every day? Harpoon or Sam Adams? Black raspberry or mocha chip?

    P&G calls them the First Moment of Truth, when the consumer settles on what to buy. Studies tell us it often happens in the first seven seconds.

  • No PR Medal for NBC & Twitter

    By: 
    Courtney Megliola
    Aug 1

    The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.

Contact

  • Scotch & Sirloin Building

    • Conover Tuttle Pace

      • N.
        • Washington St.
        • Fourth Floor
    • Boston | MA | 02114
    • 617-412-4000 • info@ctpboston.com