• A “Stand-Up” Approach to Do-It-Yourself Marketing

    By: 
    Andrew Krepow
    Feb 27

    Comedian Louis C.K. has quietly, but also rightfully, earned an incredibly lengthy list of accolades. He has his own Emmy-nominated TV show; his recent Grammy-winning comedy album was the first stand-up comedy film shown at the Sundance Film Festival; and most recently he conducted a marketing experiment that made more than one million dollars.

  • Oscar Worthy? A Look at the Best Picture Nominees' Posters

    By: 
    Alan Duda
    Feb 24

    Behind every good movie is a (sometimes not so good) movie poster. Here's a designer's perspective on the Best Picture nominees' posters. Which one is your favorite?

  • Just protecting you from The Dictator, The Situation and Zombies.

    By: 
    Tara Mulloy
    Feb 24

    As public relations practitioners, we're constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don't have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.

  • Choosy Agencies Choose Drupal

    By: 
    Michael McCrary
    Feb 17

    There are plenty of CMS platforms out there, most with cool made up names like DotNetNuke, Joomla, Umbraco and Magento.

    We've built client sites on many of them, but for this fifth(!) and most recent version of our agency website, we chose to build on Drupal.

  • A Designer's Look at The Republican Primary

    By: 
    Alan Duda
    Feb 15

    Breaking news: In a landslide victory, Buddy Roemer will be the 2012 Republican candidate for President of the United States!

    Sound strange? Maybe, but if we’re projecting the results of the Republican Primary based solely on the candidates’ visual identities, Roemer would be a shoe-in.

  • Are you pinning?

    By: 
    Alexandra Paparsenos
    Feb 14

    Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold faster than any other standalone site in history.

  • PR Lessons from the Pink Ribbon

    By: 
    Jenna Browning
    Feb 13

    “Public Relations Disaster” is not necessarily the type of headline you expect to follow a funding announcement. But when you are the largest, most visible breast cancer organization, and you pull annual funding for breast cancer screenings from the largest provider of reproductive health services, a political, religious and ethical firestorm is inevitable.

  • Why Google+ Matters

    By: 
    John Ediger
    Feb 10

    Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.

  • Tasteless Marketing Stunt Backfires in Boston

    By: 
    Mark Fredrickson
    Feb 10

    This is a story about a crass publicity stunt that blew up in the face of its perpetrators, and about how easy it is for bad advice to damage a brand.

  • Embrace the cutting room floor

    By: 
    Brian Heffron
    Feb 9

    Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick's 1998 movie, "The Thin Red Line." They were completely edited out of the movie, despite months of filming.

  • Innerscope CEO Discusses Annual Super Bowl Study on CNN

    Feb 9

    Dr. Carl Marci, CEO of Innerscope Research, was interviewed on CNN following the company's fifth annual Super Bowl Study. Participants wore Innercope's sensory belts during the big game to monitor their biometric responses (heart rate, perspiration, respiration and movement) to the ads.

  • The new CTP: an insider's look at a rebrand

    By: 
    Mark Bappe
    Feb 8

    There are many reasons that drive a rebrand. Maybe the culture of the company has changed. Maybe the position of the company has changed. Or maybe the identity just needs a little nip and tuck. But it’s crucial to stay current and relevant in whatever your industry. Even strong, established brands have evolved along with the changing times and changing marketplace.

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