Comedian Louis C.K. has quietly, but also rightfully, earned an incredibly lengthy list of accolades. He has his own Emmy-nominated TV show; his recent Grammy-winning comedy album was the first stand-up comedy film shown at the Sundance Film Festival; and most recently he conducted a marketing experiment that made more than one million dollars.
As public relations practitioners, we're constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don't have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.
Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold faster than any other standalone site in history.
“Public Relations Disaster” is not necessarily the type of headline you expect to follow a funding announcement. But when you are the largest, most visible breast cancer organization, and you pull annual funding for breast cancer screenings from the largest provider of reproductive health services, a political, religious and ethical firestorm is inevitable.
Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick's 1998 movie, "The Thin Red Line." They were completely edited out of the movie, despite months of filming.
Dr. Carl Marci, CEO of Innerscope Research, was interviewed on CNN following the company's fifth annual Super Bowl Study. Participants wore Innercope's sensory belts during the big game to monitor their biometric responses (heart rate, perspiration, respiration and movement) to the ads.
There are many reasons that drive a rebrand. Maybe the culture of the company has changed. Maybe the position of the company has changed. Or maybe the identity just needs a little nip and tuck. But it’s crucial to stay current and relevant in whatever your industry. Even strong, established brands have evolved along with the changing times and changing marketplace.