Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose.
Statistics are a boon to online advertising. They allow us to gauge the effectiveness of campaigns, diagnose issues with content and answer the big question, “How popular is my site?” Without statistics, site owners (and advertisers) would be blind.
Today’s websites commonly employ Content Management Systems (CMS) instead of plain HTML, allowing non-programmers to make ad-hoc updates to content on the site. When building a site equipped with CMS, a big question for website developers is, “Which CMS do I use?” The CTP interactive team has some opinions on the matter, which I’ll outline here.