• Content Strategy for the Web

    By: 
    John Ediger
    Aug 27

    Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose.

  • Why Google+ Matters

    By: 
    John Ediger
    Feb 10

    Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.

  • We Use Open Source (Maybe You Should Too)

    By: 
    John Ediger
    Mar 10

    Imagine if ten mechanics showed up at your door and offered to build you a car. For free.

  • Cookies, privacy and Germany: The future of web stats

    By: 
    John Ediger
    Feb 11

    Statistics are a boon to online advertising. They allow us to gauge the effectiveness of campaigns, diagnose issues with content and answer the big question, “How popular is my site?” Without statistics, site owners (and advertisers) would be blind.

  • Choosing a Content Management System

    By: 
    John Ediger
    Jun 9

    Today’s websites commonly employ Content Management Systems (CMS) instead of plain HTML, allowing non-programmers to make ad-hoc updates to content on the site. When building a site equipped with CMS, a big question for website developers is, “Which CMS do I use?” The CTP interactive team has some opinions on the matter, which I’ll outline here.

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