In PR we absorb, study and work with the media every day. But that doesn't mean we're not left scratching our heads over certain editorial decisions. Tuesday marked 11 years since the 9/11 attacks. While the memory is still fresh in so many Americans’ minds, many news organizations seem to have missed that memo. The worst disregard for the anniversary took place on the TODAY show.
As public relations practitioners, we're constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don't have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.