• Game of Ads

    By: 
    Alexandra Paparsenos
    Feb 2

    The pricey TV spot rarely stands alone these days, particularly on Super Bowl Sunday. If a brand wants to benefit from its $4 million investment it better develop extensions beyond gameday creative.

  • The Marathon that wasn't

    By: 
    Alexandra Paparsenos
    Nov 7

    Last week I was carb loading in preparation for my first marathon. Then disaster struck.

  • Do you Lulu?

    By: 
    Alexandra Paparsenos
    Apr 26

    Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $90 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average athlete and keep attracting new customers?

  • CTP wins three HSMAI Adrian awards for "Restoration of Pinehurst No. 2" campaign

    By: 
    Alexandra Paparsenos
    Mar 2

    The 55th Adrian awards are the largest and most prestigious travel marketing competition in the world. CTP's overall campaign received a gold award in the category “Re-launch of Existing Product," while two individual placements received silver awards

  • Are you pinning?

    By: 
    Alexandra Paparsenos
    Feb 14

    Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold faster than any other standalone site in history.

  • What makes Betty White, A Tailor and a Monster Super?

    By: 
    Alexandra Paparsenos
    Feb 3

    Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do it right, those weeks can turn into years.

  • Give a little

    By: 
    Alexandra Paparsenos
    May 12

    Here at CTP we find every chance we can to step up the intensity with a little competition. Cradles to Crayons‘ Chris Bentson likely didn’t know the fire he was fueling with his tweet “@ctpboston your morning shift filled 114 orders for disadvantaged kids-think the afternoon crew can do better?”

Contact

  • Scotch & Sirloin Building

    • Conover Tuttle Pace

      • N.
        • Washington St.
        • Fourth Floor
    • Boston | MA | 02114
    • 617-412-4000 • info@ctpboston.com