Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $90 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average athlete and keep attracting new customers?
The 55th Adrian awards are the largest and most prestigious travel marketing competition in the world. CTP's overall campaign received a gold award in the category “Re-launch of Existing Product," while two individual placements received silver awards
Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold faster than any other standalone site in history.
Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do it right, those weeks can turn into years.
Here at CTP we find every chance we can to step up the intensity with a little competition. Cradles to Crayons‘ Chris Bentson likely didn’t know the fire he was fueling with his tweet “@ctpboston your morning shift filled 114 orders for disadvantaged kids-think the afternoon crew can do better?”