Blog

By Grant Pace

February 3, 2017

Talking ads with CTP's Super Bowl veteran

As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we're also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so...
November 23, 2016

Thanks

When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave...
September 7, 2016

Crickets, birdhouses and parenthood

I just returned from an end-of-summer family vacation to the Carolinas.  We road-tripped in the minivan, fortified by plenty of hummus, apples, popcorn and iPads loaded up with educational apps and a few non-educational movies like Zookeeper. We stayed with various family and friends. And, in addition to making powerful...
February 4, 2016

Save the world. And pass the cheese dip.

We all know the numbers.  A cool five mil for 30 seconds to be a part of the big show.  Which for some brands is a drop in the Beechwood aged bucket to reach all those eyeballs.  But in today’s ROI driven marketplace, where measurement and analytics rule, the expectations...
February 2, 2015

Did brands drop the ball this year?

One day a year my friends and family actually treat me like some sort of sage. Super Bowl Sunday is about advertising, not football, for millions of viewers. So, naturally, I get asked what did I think of the ads. My answer this year? In a word: deflated.  I was...
February 5, 2014

Unleashed

What do meatballs and banks have in common? To us at CTP, everything. Because we believe nothing becomes meaningful, or memorable, until viewed through the lens of personal experience. A meatball is just a manufactured food product. But turn it into a healthy, nutritious way for a busy mom to...
January 30, 2014

To the Game that Changed the Game

As the iconic Bud Bowl series celebrates its 25th anniversary, Grant Pace takes us back to the legendary campaign's creation. How was the idea formed, and why did a bunch of football-playing Bud longnecks resonate so well with fans? What's the six-part campaign's legacy in Super Bowl advertising, and would...
October 21, 2013

What's broken can be fixed

It was a mostly overlooked gesture in a meaningless game. A final nine innings in New York that would bring a disastrous 2012 season to an end. But there was something about Dustin Pedroia’s insistence on playing in that final game, despite a broken finger, that stuck with us all...
April 29, 2011

Ready, Fire, Aim

Witnessed a few interesting social media incidents this week, both involving current or former clients of our agency. John Pepper, the aptly named CEO of Boston-based Boloco (for whom we have done some fun project work), got caught up in a war of words with Boston’s Mayor Menino.  The rift,...