Blog

By Brian Heffron

May 12, 2016

Instagram evolved?

When a big brand changes its visual identity it draws a lot of opinion, especially when it is a popular photo application. So when Instagram announced its logo change we asked some of our visual branding experts at CTP what they thought. The company says its community has evolved but...
September 2, 2015

Branding Google

Few will argue that Google is one of the most important brands in the world. The company is much more than its eponymous search engine. From Android phones and YouTube to Nest and self-driving cars, Google never stops thinking or growing. But its innovation hasn't touched its own branding for...
October 15, 2014

Communications Rx when Ebola Hits Home

As the CDC, World Health Organization and hospitals from Atlanta to Dallas scramble to deal with Ebola, fear has infected middle America. That means people with colds or seasonal allergies are nervously asking the family doc, ‘Do you think it's Ebola?”    And that presents a communication challenge for urgent care...
July 17, 2014

Recipe for Restaurant Social Success

"In the end, a great meal is not about the food and the wine. A great meal is about an emotional experience." Most agree chef-owner Thomas Keller hit that mark with The French Laundry. One of only a handful of restaurants in the U.S. to earn three Michelin stars, it's...
April 17, 2014

Finding Inspiration in the Pain

As someone who loathes running, I can't comprehend the joy runners find in the pain. Our agency is filled with healthy, young people who head out for runs at lunch or after work and come back sweaty but smiling. My wife Renee is about to run her fifth marathon. I...
March 28, 2014

How to Succeed at Kickstarter: 5 Keys

As the current Cadillac ad points out, a number of great American businesses and artists started in a garage. That trend has been boosted thanks to crowdfunding. Last year alone, nearly 20,000 projects were funded through Kickstarter and more than three million people pledged a combined $480 million. But it's more...
January 17, 2014

5 marketing lessons from Disney

Telling a business to act more like Disney is like telling someone like me to look – or throw – more like Tom Brady. No problem, I'll get right on that. Most marketers don't have the luxury of bottomless budgets, 90 years of brand equity and hundreds of media channels. But during...
May 24, 2013

Brands Banking on Surge in Lacrosse

As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Unlike just about any team sport, lacrosse espouses a culture of individual style and brand focus, even with kids as young as first...
May 20, 2013

4 ways social media energizes earned media

Quick, choose between water or oxygen. Ok, maybe it's not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that's a false choice.  We may shorten it to just social – dropping its last name like Beyonce or LeBron...
December 3, 2012

Branding your company's conscience

You’re going to get something wrong this week. Maybe today. Every organization does. And your customers know it.But how should you handle that mistake when it touches the heart and soul of your brand?That’s a question that has confronted a number of successful companies. Take Timberland, for instance. Driven by its passion...
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