Blog

April 5, 2018

An Opening Day Streak Hits 50

When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in...
March 30, 2018

Empowered

According to Merriam-Webster, empowerment is defined as the authority or power given to someone to do something. As far as definitions go - this one is exceptionally vague. But that’s exactly it. Empowerment presents itself in all sorts of ways and through people from all walks of life. Earlier this...
March 22, 2018

A Time to be Heard

When I was in my twenties I read the book Men Are From Mars, Women are From Venus and many excerpts have remained top of mind over the years. This quote in particular has stuck with me: “Men need to remember that when women seem upset and talk about problems...
February 26, 2018

Out of office

I am out of the office traveling from 2/16-2/25 and will have only limited access to email.  In case of emergency  please contact my assistant Cassandra cmurray@ctpboston.com. For CTP business, please contact Steve Angel  sangel@ctpboston.com. I never liked the Out of Office email. So dry,  lacking in any real emotion...
January 30, 2018

Which brand will take the title Super Bowl Sunday?

With 110 million viewers expected to tune into the Super Bowl – and the Patriots' quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As...
January 24, 2018

Death, taxes and Facebook algorithm changes: What marketers need to know about our least favorite inevitability

If death and taxes are life’s unfortunate inevitabilities, an algorithm change at Facebook is perhaps the parallel for us marketers. It’s not a matter of whether it will happen, but when. And our challenge is to interpret what it means and how best to tackle it. The New Year has...
April 11, 2017

Behind The Music (Videos)

The Studio 360 VR Video experience created by CTP recently received nods from the Webby Awards, AWWWARDS, and MITX.  While the website and 360 VR Videos are cool in their own right, there is a bigger story "behind the music". Consumers, especially millennials, are savvy, and sensitive to marketing.  So,...
April 5, 2017

Jenner Pepsi ad tough to swallow

So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi's decision to pull the...
February 3, 2017

Talking ads with CTP's Super Bowl veteran

As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we're also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so...
December 21, 2016

Do they know it's Christmas?

Back in the mid-1980s singer-songwriter Bob Geldof, from the Irish new wave band the Boomtown Rats, penned a song called “Do They Know It’s Christmas?” He wrote it to bring attention to the famine in Ethiopia, and recruited a Who’s Who of British and Irish artists – Boy George, Sting,...
Next
Photo: Jordan Polizzi