Blog

February 3, 2017

Talking ads with CTP's Super Bowl veteran

As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we're also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so...
December 21, 2016

Do they know it's Christmas?

Back in the mid-1980s singer-songwriter Bob Geldof, from the Irish new wave band the Boomtown Rats, penned a song called “Do They Know It’s Christmas?” He wrote it to bring attention to the famine in Ethiopia, and recruited a Who’s Who of British and Irish artists – Boy George, Sting,...
November 23, 2016

Thanks

When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave...
September 7, 2016

Crickets, birdhouses and parenthood

I just returned from an end-of-summer family vacation to the Carolinas.  We road-tripped in the minivan, fortified by plenty of hummus, apples, popcorn and iPads loaded up with educational apps and a few non-educational movies like Zookeeper. We stayed with various family and friends. And, in addition to making powerful...
May 12, 2016

Instagram evolved?

When a big brand changes its visual identity it draws a lot of opinion, especially when it is a popular photo application. So when Instagram announced its logo change we asked some of our visual branding experts at CTP what they thought. The company says its community has evolved but...
March 21, 2016

GE, Dell solidify Boston as hub of the ‘B2B’ universe

A shorter version was published in the Boston Business Journal, March 18, 2016.   In this season of political hostility, a Democratic mayor and a Republican governor ran a unified campaign to persuade GE, America’s eighth-largest company, to move its headquarters to Boston. While that may be the biggest upset...
March 14, 2016

There's More To Snapchat Than Disappearing Pictures

Pop culture is crawling all over Snapchat. It’s in the news. Your kids use it. Maybe even you use it (but probably not). Everyone (particularly parents and marketers, but for very different reasons) wants to know: Why is Snapchat making waves, especially amongst the teen community? Teens are a part...
February 4, 2016

Save the world. And pass the cheese dip.

We all know the numbers.  A cool five mil for 30 seconds to be a part of the big show.  Which for some brands is a drop in the Beechwood aged bucket to reach all those eyeballs.  But in today’s ROI driven marketplace, where measurement and analytics rule, the expectations...
January 29, 2016

Measuring PR success

It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less....
January 14, 2016

A mobile shift in healthcare marketing

Near the end of a recent medical appointment, my doctor directed me to download the office's app. Good move. From my phone, I now can access my medical charts, make an appointment, email my doctor and even refill my prescription. In the age of convenience and the desire for everything...
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Photo: Jordan Polizzi