Account Services | Conover Tuttle Pace

Agency

Conover Tuttle Pace is a full-service marketing agency based in Boston’s North End. Staffed by agency veterans with global brand experience, we deliver integrated strategies that weave together advertising, public relations, interactive and grassroots marketing.

Account-Services

Fred Conover

Fred Conover - President

If you’re looking for a fine example of integration, look no further than Fred. After all, he’s the guy who somehow had the vision to bring this ragtag group of talented miscreants together. His management skills come honestly. He worked his way up the ranks of the Boston ad community as an account executive, and he discovered early on an affinity for knowing the difference between what his clients were asking for and what they really needed. Fred never shied away from suggesting it either, even when it wasn’t in his best interest or even his agency’s. But it was from that place of honesty that respect was forged and a trust was born. And based upon that trust, he was able to open his own shop in 1996 with clients that, impressively, to this day are still on our roster. Fred still has a steady hand in the day-to-day operations of most of our clients’ accounts. And will with yours as well. Fred is happily married to his wife, Kathy, and is completely infatuated with his granddaughter Sofia and niece Elizabeth. He also has a dog, named Hoosier, after Bobby Knight, his role model. Like we said, Fred runs a tight ship.

Oddity: Makes grilled cheese with aluminum foil and an iron.
Favorite Expression: “Do what’s right.”
Most Bizarre Job: Sweeping pigeon #$%@& off church steps.
Karaoke Song: “Piano Man” by Billy Joel

Alison McCarthy

Alison McCarthy - VP, Director of Account Management

Alison has a B.F.A in Art History that sets her apart from most account managers. Her flair for sculpting a strategy is breathtaking, and her attitude never fails to brighten our office. But it’s her nearly two decades of experience that clients find so inspiring. Alison has artfully directed campaigns for CVS/pharmacy, Massachusetts Office of Travel & Tourism, Sonesta International Hotels, Eastern Bank and Polaroid. And these are just a few of the clients in her impressive body of work. With a keen eye for insight and a passion for your brand, you can count on Alison to craft a masterpiece for you as well.

Oddity: Worst cook ever - even burned salad.
Favorite Expression: “Question for you ...”
Most Bizarre Job: Newspaper delivery girl who threw out all the circulars to lighten her load.
Karaoke Song: “Southern Nights” by Glen Campbell

Peter Winch

Peter Winch - VP, Account Director

The son of a well-known Boston Creative Director, it’s easy to say that Peter has the ad business in his blood. But we’ve asked doctors, and that’s medically impossible. Plus for him, advertising is more than part of his heritage. It’s a passion. And every day for the past 17 years he has combined this passion with his strategic skills to build brands such as Monster.Com, Titleist, Converse, Stanley, and Fleet Bank. Now he’s doing the same for our clients, and making sure they get the best creative product possible.

Favorite Expression: The view from 30,000 feet.
Most Bizarre Job: Night cleaner at a bar called Rascals.
Karaoke Song: “Simple Man” by Lynrd Skynrd

Kelly Brennan

Kelly Brennan - VP Management Supervisor

Kelly describes her idea of nirvana as The Container Store. This applies well to her impressive resume, which is easy to sort out. In twelve years in the business, she’s managed brands from both the agency and client-side. And in categories ranging from retail to real estate. Her organized approach has benefited many Fortune 500 companies, most recently Nextel Communications. Kelly’s past work also includes a large array of letters including NCAA, NHL, MLB, NFL, NASCAR and the NTRA. Somehow, Kelly still found room to manage business with over 20 individual teams including the New England Patriots and the New York Rangers. Kelly’s packed away some impressive work, but she’s still got plenty of space for something with your name on it.

Oddity: Can come up with a rhyming poem on any subject in under 5 minutes.
Favorite Expression: “Some days you’re the statue and some days you’re the pigeon.”
Most Bizarre Job: Mouse mascot for a Christmas store.
Karaoke Song: “Do You Love Me” by The Countours

Mark Fredrickson

Mark Fredrickson - Senior Advisor

When you’ve managed as many agencies from the client side of the table as Mark has, you develop a pretty sharp sense of what works and what doesn’t. That’s what drew him to CTP after nearly three decades inside the executive suites of technology companies. It’s our ability to zero in on the things that will drive a client’s business forward, deliver measurable impact, and do it with style. As VP of both marketing and communications at EMC, Mark helped put the storage and cloud computing leader on the map as one of the world's strongest IT brands. Now he’s helping us help a new generation of growth companies make their own splash.

Oddity: Been to 43 consecutive Fenway Park Opening Days (yeah, this started really young)
Favorite Expression: "It has to be authentic to work."
Most Bizarre Job: Teenage carnival barker, Shoot Out the Star booth
Karaoke Song: "Monster Went and Ate My Red 2," Elvis Costello on Sesame Street

Laura Gaunt

Laura Gaunt - Interactive Account Supervisor

There are a lot of things that restaurants and ad agencies have in common. The fast-paced environment. The long hours. The propensity for heartburn. Which is probably why, after growing up working in her family’s restaurant, Laura was so drawn to the ad biz. After an MBA from Babson and a few years in the industry under her belt, now she’s making sure our clients and their customers get exactly what they order. And that everything runs smoothly on our side of the kitchen.

Oddity: Shares a nickname with one of the Teletubbies.
Most Bizarre Job: French braider
Karaoke Song: “Please Project” by The Cure

Selena Jagudaev

Selena Jagudaev - Account Executive

Selena went to Pace University. She now works here, at Conover Tuttle Pace. Coincidence? Maybe. We think it’s more like an unstoppable advertising destiny. And if you ask any of our clients who work with her, none would argue with that. After traveling the world working on some of America’s top brands, now she’s helping our client’s fulfill their own destinies by reaching all their marketing goals.

Oddity: Grew up with her family speaking Russian, but still can’t speak it.
Favorite Expression: “Keep on trucking.”
Most Bizarre Job: By age 8, was doing demolition work on construction sites.
Karaoke Song: “Hotel California” by The Eagles

Ali D'Orsi

Ali D'Orsi - Account Executive

It takes a lot of skill to build a gingerbread house. You need attention to detail, creativity, and a lot of discipline not to eat the materials. Lucky for us, and our clients, Ali grew up building the best gingerbread houses in the land. Which prepared her perfectly for a career in advertising. Because whether it's writing a brief, studying the competitive landscape, or simply helping you grow your brand, Ali has the tool every client can appreciate. The fact she does it all with a smile on her face, well that's just icing on the cake.

Oddity: Hates anything in costume. Disney World is her nightmare.
Favorite Expression: “Jeepers!”
Most Bizarre Job: Roofer for gingerbread houses.
Karaoke Song: Claims she wouldn’t do karaoke for $1 million. Someone rich please call her bluff.

Jessica Mulrean

Jessica Mulrean - Account Executive

What do you call someone who’s memorized every page in the “Where’s Waldo?” series? Some may say obsessed, but we prefer to call Jessica detail-oriented (at least to her face). Which, of course, makes her the ideal account executive. Jessica is just as obsessed with spotting new opportunities for our clients and any other details that others might miss. And with experience on accounts like Comcast, Holiday Inn, and Goodyear, we don't just celebrate the fact she can find Waldo. We're happy she found her way to us as well. You will be too.

Oddity: Knows exactly where Waldo is.
Favorite Expression: “Win some, lose some.”
Most Bizarre Job: Cashier at a dry cleaners.
Karaoke Song: “Africa” by Toto