These groups are stocked with talented and passionate people. Rooted in a culture of shared ideas, creativity, openness and accountability. And fueled by a sincere desire to take our clients' needs much more seriously than ourselves. They don’t just make the needle move. They rattle it, rip it from its moorings and fling it into the Charles.
We believe that meaningful PR results require solid strategy, creative thinking and a commitment to the art of storytelling. Whether it's through traditional media, social media or experiential approaches, our award-winning team of strategists, writers, publicists and former journalists builds and executes plans that use a variety of vehicles to connect with a target audience.
As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Statistics and insights show us that lacrosse is a platform for brands looking to engage audiences from pre-teen through young adults.
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.
After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next.