Agency

An agency isn’t a building. A philosophy. Or a business plan. It’s people. Their passion, ideas and breathtaking talent. Meet ours. They’re one of a kind.

Meet The Groups
That Make Up CTP

These groups are stocked with talented and passionate people. Rooted in a culture of shared ideas, creativity, openness and accountability. And fueled by a sincere desire to take our clients' needs much more seriously than ourselves. They don’t just make the needle move. They rattle it, rip it from its moorings and fling it into the Charles.

Media

Media is changing faster than anyone can keep up with—except for CTP’s Media group. We’ve got our fingers on the pulse of what’s happening on the web, TV, radio, print, out-of-home and more. Regardless of the platform, we’ll identify the media mix that best suits our clients, connects with audiences and drives results.

Our People

We Specialize In

  • Strategic Planning and Buying
  • Online Display
  • Search Engine Marketing
  • Mobile
  • Television
  • Radio
  • Cable
  • Magazines
  • Newspaper
  • Traditional and non-traditional OOH

Shop Talk

Upfront about digital content

Mar 6

This spring several major web companies are hoping to use “Digital Content New Fronts” to capture a portion of the $9 billion dollar upfront marketplace traditionally owned by television.

Creative and Cost Efficient Media Buying

Feb 1

Someone recently asked me if the Super Bowl is the Oscars of the Advertising world. In a way, it is – sans the golden trophies. Right now the Internet is buzzing with reports of who made a Super Bowl buy and at what jaw-dropping price. Soon we’ll get to dissect it all, much the way Joan Rivers talks about the red carpet’s best- and worst-dressed list.

Boston’s radio landscape changes on Monday

By: 
Sep 9

Just when listeners were getting over the fact that Star 93.7 FM is no longer on air, the 93.7 format will be changing once again. Only six years after the flip to Mike-FM, a DJ-free station that featured classic hits from the 60s through the 90s with a heavy 80s focus, 93.7 will now be simulcasting the sports powerhouse WEEI come Monday, September 12.

Twitter banking on new ad approach

Jul 18

The media landscape is about to change yet again.  As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.